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Preserves	Herirage -	Assures Furure


Winnipeg, föstudagur 18 april, 1980


Aðalsreinn F. Krisrjansson:


Historical Perspectives



distinguished name for the

Icelandic newspaper, whose

beginnings go back to the

month of September in the

year 1886, when the first

issue of Heimskringla was

published in Winnipeg. As

the name indicates, our

newspaper           is           an

amalgamation        of        two

Ted Arnason

Gordon Petarson

Icelandic weeklies, the

Heimskringla " and the

Logberg, the latter ' being

first published in Winnipeg,

in the month of January in

the year 1888. Heimskringla

means "The World" and

Logberg means "The Law

Rock" and the successful

union of these two Icelandic

newspapers, which bear

names suggesting magnitude

and solidarity, was not an

easy accomplishment. It

took over 70 years for the

merger to happen and

during that period of 70

years,         Logberg         and

Heimskringla continued to

publish separately and

independently of the other.

Notwithstanding the work

and effort of many

dedicated members of the

Icelandic community, who

• for many years prior, had

advocated the merger of the

two newspapers as a

solution to some of the

economic and social

problems which oftentimes

threatened the continued

existence           of          both

newspapers, it was not until

strengthening in North

America of the Icelandic

ethnic identity and heritage.

The importance of the role

played by the newspaper in

the lives of the early

Icelanders who emigrated to

North America and of their

descendants, living today,

cannot be overstated. It was

and is of the greatest value,

and because this is so, the

newspaper      has      always

work continues. New

solutions to old problems

must again be found.

The work continues

At a meeting held in

Winnipeg on September

llth, 1979, attended by

representatives from both

Logberg-Heimskringla and

The Icelandic Canadian

Magazine, it was agreed

that an "AdHoc" Committee

of thrée to five members be

appointed to study the

situation, identify the

problems and endeavour to

Aðaisteinn F. Kristjánsson

Maurice C. Eyolfson

. Brian Jakobson

1958, when the merger was

accomplished. The reader is

referred to the Article on

"Logberg and Heim-

skringla" which appeared in

the November 23rd, 1979

edition of this paper.

They have done their work



like   its   predecessors,   has

been          a          successful

publication. It has been the

means of communication by

North        Americans        of

Icelandic descent with each

other and with Iceland and

her people. It has been one

of the instruments for the

preservation       and

Norman Bergman

received the whole-hearted

support of the Icelandic

organizations in North

America.' The Government

of the Country of Iceland has

been very generous in its

support of the newspaper,

as have many, many in-

dividual members of the

Icelandic Comunities who

gave liberally of their time

and resources and exhibited

a dedication which has

brought the newspaper

through almost 100 years of

service into the 1980's. We

are indebted to them all for

their collective and in-

dividual devotion. They

have done their work and

have done it well, but the

Þráinn Kristjánsson

find      suitable      solutions.

Professor   Haraldur

Bessason,      Mr.      Norman

Bergman          and          Mr.

Adalsteinn        Kristjansson

agreed to act as the nucleus

of the "Ad Hoc" Committee

with power to add.

The Committee has limited

its initial study to Logberg-

Hejmskringla. The im-

mediate problem con-

fronting our newspaper is a

financial one and results

frpm what was a dramatic

decline in the numbers of

subscribers during a period

when the costs of

publication were escalating.

It seems unnecessary to

mention that, with the

decline in readers, Logberg-

Heimskringla experienced a

substantial decrease * in

advertising revenue.

A realistic goal

The solution simply

stated, is that Logberg-'

Heimskringla must find new

readers. The number of

subscribers must increase

and it is the opinion of the

members of the Ad Hoc

Committee that an initial

target of 4,000 new readers

during the next 18 to 24

months is a realistic goal,

since the number of persons

of Icelandic descent in the

Province of Manitoba alone,

is said to exceed 25,000. It is

true that the number of

people of Icelandic descent

in North America is

relatively small, but it is also

true that their numbers are

more than sufficient to

provide the support that

Logberg-Heimskringla must

receive", if it is to continue to

play its invaluable role in

our communities.

The "Ad Hoc" Committee

now comprises seven

members, with the addition

of Mr. Maurice C. Eyolfson,

Mr. Gordon Peterson, Mr.

Thrainn Kristjansson and

Mr. Brian Jakobson, and

this group has been meeting

weekly to consider and

adopt ways and means

designed to attract new

subscribers and thus im-

prove revenues.

The Committee has under

consideration many ideas

and propcsals which, if ur.d

when implemented, should

bring about the initial

suggested increase in new

subscribers.           However,

while much work needs to

be done, some ideas have

been implemented, which

hopefully, might satisfy, at

least for the present, the

concern of our subscribers

whether the Ad Hoc

Committee is, to use the

expression, on the right

track. The Committee is

confident that when all of its

recommendations have been

implemented, the future of

the newspaper will be more


The new corporation

The first proposal im-

plemented by the Committee

deals directly with the

ownership of Logberg-

Heimskringla. The Com-

mittee has caused a new

Corporation to be created

under the Corporations Act

of Manitoba without share

capital. A Certificate of

Incorporation for LOGBERG-


CORPORATED was issued

by the Director, Cor-

porations Branch of the

Provinceof Manitoba, under

date of December 28th,

1979. The object or un-

dertaking of the new Cor-

poration is restricted as


Cont. o» pctge 2

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