Reykjavík Grapevine - 05.10.2007, Síða 16

Pay Attention!
Owned by a young couple, Bjarni and Anna, the
small store Belleville is stuffed with trendy street-
wear designs for fashion conscious shoppers.
Limited-addition sneakers, skateboards and funky
Japanese Be@rbrick bear-shaped figurines line the
shelves. The store also stocks a new jewellery col-
lection from Atelier 11, fashion magazines, books
and DVDs on street-culture and graffiti art as well
as some rare skate-videos.
If looking for something cool yet comfortable
to wear, there are loads of stylish clothes to choose
from, for both men and women. The selection in-
cludes designs by fashion labels such as Pelican
Avenue, Yuko Yoshitake and Bernhard Willhelm.
Note: his Autumn/Winter 2007 collection is now in
store.
As the shop-owners both share a strong pas-
sion for fashion and art, Belleville occasionally host
exhibitions by both local and international artists.
During the Sequences Real-Time Art Festival, taking
place at various venues across the city from Octo-
ber 12 to 21, one of the country’s more renowned
designers and illustrators, Katrín Pétursdóttir Young,
will exhibit some works in the shop.
Belleville, Laugavegur 55
Belleville
Sweater by designer Bernhard Willhelm. Part of
the new winter collection.
Belleville, Laugavegur 55
36,900 ISK
Islandus watch from JS Watch Co.
Gilbert, Laugavegur 62
A soda bottle is a necessity in every home.
Kokka, Laugavegur 47
A2 watch from JS Watch Co.
Gilbert, Laugavegur 62
167,900 ISK
2,480 ISK
159,900 ISK
One-of T-shirt designed by Bernhard Villhelm.
Belleville, Laugavegur 55
15,990 ISK
B12 | Reykjavík Grapevine | Issue 16 2007 | Shopping
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