Reykjavík Grapevine - 20.10.2007, Page 24

Brum Design Shop
Katrín Ólína Pétursdóttir Product Designer
Katrin Ólina Pétursdóttir graduated as a product designer from the
E.S.D.I. in Paris. Her work has been commissioned, produced and
published by the National Gallery in Oslo, Print Magazine, Die Gestalten
Verlag, Rosenthal, Fornarina, Mr. Teruo Kurasaki, Dupont Corian(R),
Montreux Jazz Festival, 100% Design Tokyo, among others. She has
her own company, KatrinOlina Ltd, based in Hong Kong.
What will you exhibit at Brum?
My mini collection of limited edition products: silk scarves, hand painted
porcelain dishes, and fashion accessories. Also some other products
I have made with companies such as Rosenthal.
What is the idea behind it?
The idea of the gift and keeping the global economy going!
How would you describe your design in general?
A graphic fantasy world easily applicable to different materials, sizes
and situations. Essentially it is an illustrated intuitive soul journey that
hopefully others can relate to.
What influences your design?
The world and my emotional barometer...
What meaning has Brum for Icelandic design?
It is yet to be seen, but it is an excellent attempt to promote Icelandic
design. Art directors Brynhildur and Finna are highly original and will
for sure make the project outstanding.
Are you going to Airwaves?
Yes of course. I would like to see Lali Puna, Trentemøller, Jenny Wil-
son, Ms John Soda and some Icelandic music like Valgeir Sigurðsson
etc...
Gunnar Vilhjálmsson Graphic Designer
Graphic designer Gunnar Vilhjálmsson graduated from the Iceland
Academy of the Arts in 2003 and currently works as a freelance designer
and art director for Rafskinna DVD magazine. He has participated in
numerous group exhibitions in Europe and some recent projects in-
clude catalogue/book design for The Icelandic Love Corporation, in
collaboration with Lóa Auðunsdóttir, ongoing design of promotional
material for Reykjavik Art Museum, and Imagine peace press material
for Yoko Ono’s Peace Tower on Viðey island.
What will you exhibit at Brum?
I’m hoping to sell some of my display typefaces. Some will be available
on CD, and at least one as a stamp set. Some will be cheap and some
will be expensive. I’ll also have a type specimen poster. A type specimen
poster shows the typeface in use and lists the available glyphs in it.
What is the idea behind it?
There are different ideas in all of the typefaces. One of them is called
‘Everyday’, which refers to the nature of the forms, who look like their
striving to be perfect but with naive result, a little bit like the everyday
– a kind of wannabe Helvetica or Akzidenz Grotesk.
‘Yeah!’ is the name of another type, and there I was trying to draw
a typeface in as short time as I could. It is very expressive, and illegible,
but it took only 20 minutes to draw.
‘Shush Regular’, is a display version of the Pig-pen cipher, which
was used in the 17th century as a replacement alphabet for Masonic
communication. So there are different kinds of ideas behind the projects,
some more conceptual than others.
How would you describe your design in general?
Post-modern??? Or maybe Naive-modern? This is the first time I’ve
been asked for a description...
Hrafnhildur Guðrúnardóttir Fashion Designer
Hrafnhildur Guðrúnardóttir graduated from the Iceland Academy of the
Arts in 2004 as a fashion designer. She has worked on various projects
ever since as a designer and stylist. For the past few years, Hrafnhildur
has toured extensively with GusGus as their personal stylist.
What will you exhibit at Brum?
Handmade women’s bags.
What is the idea behind the design?
The bags were developed out of earlier work, which was inspired
by Nineteenth-century circus-life and the mystique which surrounded
that world.
How would you describe your design in general?
Something old. Something new.
What influences your design?
Everything from human anatomy to food, from food to different cultures.
Whatever fascinates me at any given moment.
What meaning has Brum for Icelandic design?
It gives Icelandic designers an opportunity to present their work and
the public a chance to see what is happening within the design scene
in Iceland.
Tips to foreign Airwaves guests: What is a must-do or must-see
in Reykjavík
Go swimming in Vesturbæjarlaug and then have a delicious „gleym-mér
ei” hamburger at Vitabar. And of course check out BRUM.
As part of the exhibition and trade show ‘Home and Design’, the Brum design shop is dedicated to Icelandic contemporary design and stocks unique items by approximately 30 local designers.
Laugardalshöll Hall, October 19 - 21.
Photos by GAS
Lækjargata 2a 101 Reykjavík sími 511-5001