Reykjavík Grapevine - 15.06.2018, Side 47

Lifestyle 47The Reykjavík GrapevineIssue 10 — 2018
FANCIES is where we talk to Reykjavík's most fashion-forward figures think about style
Böðvar Guðjónsson
Böðvar Guðjónsson (48) is omnipresent in downtown Reykjavík. You
probably know him best as the former figurehead of the KEX empire
Words: Hannah Jane Cohen Photo: Art Bicnick
Böðvar is wearing:
▶ Red Wings
▶ Jeans from Universal
▶ Jacket from Universal
▶ Sweater from Bahns Reykjavík
▶ Watch from Chopard
▶ Bracelets made by my son, can’t be
bought
▶ Pocket-square bought somewhere in
Germany
Favourite Piece:
A tweed suit from Kormákur og
Skjöldur.
Favourite Stores In Reykjavík:
Kormákur og Skjöldur. That’s the only
store I do business with. They have
their own design and also brands like
Universal and such. There’s a lot of
good stuff there.
Least Favourite Trend:
I don’t have one. Everyone has their indi-
vidual style and the most important thing
is that you feel relaxed in the clothes you
are wearing. No judgements from me. Just
individuality. That’s what is important.
Lusting After:
Nothing really. I realised a few years ago
that 70-80% of the clothes you have, you
don’t wear them. I decided to give a lot of
stuff away and right now there is nothing
that I feel like I need or want, but that could
change tomorrow.
Describe Your Style In 5 Words:
I can’t really. It’s nothing organised. Casual,
streetwear, I don’t know!
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