Iceland review - 2015, Síða 84

82 ICELAND REVIEW
TOP-NOTCH COOLING CAPABILITIES
“Optim-Ice is one of the best cooling media on the market because it
delivers a rapid range of super cooling that does not bruise or dam-
age the catch,” Freyr Friðriksson, the mechanical engineer who has
assumed ownership of both enterprises, explains of Optimar’s signa-
ture product—the revolutionary liquid ice machine Optim-Ice. “The
cooling medium the machine produces is viscous, consisting of mi-
croscopic ice crystals. This allows the medium to flow and completely
enwrap the catch to bring about extremely rapid transfer of energy.
This, in turn, hinders bacterial growth and ensures maximum quality.”
The Optim-Ice machine, which comes in a variety of different mod-
els, has been installed on numerous fishing vessels from over 25 dif-
ferent countries, and the customer reviews for the innovative product
have been overwhelmingly positive. “Our customers have found the
system to be both efficient and reliable,” Freyr proudly reports.
COMBINING STRENGTHS
The close cooperation between Optimar Iceland and KAPP strength-
ens both companies’ prospects of becoming leaders in the field of
household and industrial refrigeration, not only in Iceland but also in-
ternationally. A company that has provided 24-hour service to some of
Iceland’s biggest retailers, KAPP has “been selling and delivering all
sizes of storage coolers and freezers for a large variety of custom-
ers in commercial refrigeration, from comfort cooling to computer
rooms” for the past ten years, according to Freyr. Fusing Optimar
Iceland’s cutting-edge cooling systems with KAPP’s superb main-
tenance and sales service is already proving to be a winning com-
bination.
Eventually both KAPP and Optimar Iceland will merge their fa-
cilities and inventory at Miðhraun 2 in Garðabær to streamline the
companies’ operations and expand their product line so that they
can better provide excellent services to their growing customer
base. “Under the same roof both companies will become even
bigger and more powerful companies in the field of machine and
repair services, as well as the sale of refrigeration and processing
systems,” Freyr says about his plans for the companies’ near future.
COMMITMENT TO EXCELLENCE
Even though the companies work closely together, Freyr and his
staff are committed to living up to both businesses’ stellar repu-
tations and providing the same high-quality customer service they
have provided for many years: “For me and my 25 employees
(KAPP/Optimar Iceland), our ambition is the same as before: to of-
fer fine and reliable equipment and to ensure good quality in our
work and the equipment that we manufacture.”
optimar.is
OPTIMUM REFRIGERATION
SERVICES Industrial refrigerator manufacturer Optimar Iceland’s close
cooperation with KAPP, a well-established refrigerator
sales and maintenance company based in Garðabær, opens
up exciting opportunities.
SPECIAL PROMOTION
SEAFOOD ICELAND
CONFERENCE 2015