Reykjavík Grapevine - 11.03.2011, Side 3

2
The Reykjavík Grapevine
Issue 3 — 2011
Editorial | Haukur S. Magnússon
The Reykjavík GRapevine
Hafnarstræti 15, 101 Reykjavík
www.grapevine.is
grapevine@grapevine.is
Published by Fröken ehf.
www.froken.is
Member of the Icelandic Travel Industry Association
www.saf.is
Printed by Landsprent ehf. in 25.000 copies.
Editor:
Haukur S Magnússon / haukur@grapevine.is
Journalist:
Anna Andersen / anna@grapevine.is
Editorial:
+354 540 3600 / editor@grapevine.is
advErtising:
+354 540 3605 / ads@grapevine.is
PublishEr:
Hilmar Steinn Grétarsson / hilmar@grapevine.is
+354 540 3601 / publisher@grapevine.is
Contributing WritErs:
Anna Margrét Björnsson
Ragnar Egilsson
h.
Eiríkur Örn Norðdahl
Bob Cluness
Egill Helgason
Madeilene T.
Bogi Bjarnason
Valdimar Ármann
Alda Kravec
Birkir Fjalar Viðarsson
Editorial intErns:
Sindri Eldon / sindri@grapevine.is
Steve Ganey / steve@grapevine.is
Vanessa Schipani / vanessa@grapevine.is
on-linE nEWs Editor
Paul Nikolov / paul@grapevine.is
art dirECtor:
Hörður Kristbjörnsson / hoddi@grapevine.is
dEsign:
Páll Hilmarsson / pallih@kaninka.net
PhotograPhEr:
Hörður Sveinsson / hordursveinsson.com
salEs dirECtor:
Aðalsteinn Jörundsson / adalsteinn@grapevine.is
Guðmundur Rúnar Svansson / grs@grapevine.is
distribution:
distribution@grapevine.is
ProofrEadEr:
Jim Rice
PrEss rElEasEs:
listings@grapevine.is
submissions inquiriEs:
editor@grapevine.is
subsCriPtion inquiriEs:
+354 540 3605 / subscribe@grapevine.is
gEnEral inquiriEs:
grapevine@grapevine.is
foundErs:
Hilmar Steinn Grétarsson,
Hörður Kristbjörnsson,
Jón Trausti Sigurðarson,
Oddur Óskar Kjartansson,
Valur Gunnarsson
The Reykjavík Grapevine is published 18 times
a year by Fröken ltd. Monthly from November
through April, and fortnightly from May til Octo-
ber. Nothing in this magazine may be reproduced
in whole or in part without the written permission
of the publishers. The Reykjavík Grapevine is dis-
tributed around Reykjavík, Akureyri, Egilsstaðir,
Seyðisfjörður, Borgarnes, Kef lavík, Ísafjörður and
at key locations along road #1, and all major tourist
attractions and tourist information centres in the
country.
You may not like it, but at least it's not sponsored.
(No articles in the Reykjavík Grapevine are pay-for
articles. The opinions expressed are the writers’
own, not the advertisers’).
THE ESSENTIAL GUIDE TO LIFE, TRAVEL & ENTERTAINMENT IN ICELAND
www.grapevine.is
ECONOMICS
Britney Spears
features prominently
for some reason...
MindGames harness
your brain
ART
Get snowed in with
MoMS
MUSIC
Remembering Biogen
TRAVEL
Dog sledding
trolleying, yeah!
NEXT LEVEL SH*T
IN THE ISSUE Issue 3 • 2011 • March 11 - April 7 2011 COMPLETE CITY LISTINGS - INSIDE!+
Siggi Eggertsson
as seen by Goddur, in
conversation
with Siggi Eggertsson
DESIGNMARCH
DesignMarch
Full schedule
inside
Siggi Eggertsson is arguably Iceland's fastest rising star in the field of graphic design. The Akureyri raised, Berlin
based designer already has a slew of awards and notable clients to his name, and shows no signs of slowing
down. To celebrate DesignMarch, we got him and his old professor, the legendary and outspoken designer
Goddur, together in a room, threw some topics at them and recorded the results. Read them inside! Page 12.
THE ESSENTIAL GUIDE TO LIFE, TRAVEL & ENTERTAINMENT IN ICELAND
www.grapevine.is
ECONOMICS
Britney Spears
features prominently
for some reason...
MindGames harness
your brain
ART
Get snowed in with
MoMS
MUSIC
Remembering Biogen
TRAVEL
Dog sledding
trolleying, yeah!
SHOPPING
IN THE ISSUE Issue 3 • 2011 • March 11 - April 7 2011 COMPLETE CITY LISTINGS - INSIDE!+
DesignMarch
Full schedule
inside
Siggi Eggertsson is arguably Iceland's fastest rising star in the field of graphic design. The Akureyri
raised, Berlin based designer already has a slew of awards and notable clients to his name, and shows
no signs of slowing down. To celebrate DesignMarch, we got him and his old professor, the legendary and outspoken
designer Goddur, together in a room, threw some topics at them and recorded the results. Read them inside! Page 12.
Goddur
as seen by Siggi Eggertsson,
in conversation with Goddur
DESIGNMARCH
Comic | Lóa Hjálmtýsdóttir
Losing all hope is easy enough. That’s probably always
been the case, but with the overf low of information,
opinion and news at our fingertips at every instant,
falling into the void now feels somehow especially ef-
fortless.
And sure enough, there is plenty to be saddened
or upset or infuriated or distraught or enraged by. Just
check any comments section of any newsstory of any
website if you want to feel like hacking off all your
limbs with a dull and rusty blade to ensure slow but
certain death.
I am fairly susceptible to this. I spend a lot of time
reading news and comment boards and stories. Some-
times I am even confronted by awful things in real life,
out on the street. The accumulated effect sometimes
gets the best of me, and my befouled temper some-
times even taints the very editorials I write on these
pages. Yes, there have been plenty of ‘losing all hope’
sentiments expressed in these pages, written in mo-
ments of weakness and little faith.
By allowing myself to succumb to this dark pit of
despair, and by allowing it to infect whatever message
I choose to send through these editorials, I am failing
myself and I am failing you, reader. I am taking the
sentiments that drain us of power and hope and I am
amplifying them and adding to them. This is not ac-
ceptable.
Because, you know, while it’s easy to momentarily
lose sight of all the inspiring awesome that’s out there,
it’s still out there. Allowing oneself to be blinded and
drained by imbibing a bunch of dreck, instant gratifi-
cation and Charlie Sheen on-line or through the media
is lazy, and it is easily avoidable. The world remains full
of great things: of love and ideas and science and kit-
tens and boyfriends and girlfriends and theories and
grandmothers and hard work and magnets and music
and literature and thoughtful commentary. Of good
friends and good people.
You just need to actively seek them out, keep them
in mind and approach the universe in a welcoming and
joyful manner.
Listen: I’m not urging anyone to turn into some
sort of joy-zombie that giggles and coos at everything
and shits double rainbows and thoughtlessly thinks ev-
erything is excellent and questions nothing. You’ve got
me all wrong, man. That’s not the idea at all.
No the idea was simply to remind you, if you’d for-
gotten, that there is a great big world out there, and
that a lot of it is pretty damn cool. You wield a great
power with your much lauded ‘freedom of choice’—
you can very effectively shape your universe just by
putting some thought into what you choose to ingest
and how you digest it.
You have absolute control over your perception of
the world around you, and you should exert it more of-
ten.
Instead of reading junk news and poorly written
blogs, why not subscribe and pay for a researched and
fact-checked investigative journal? Instead of watching
YouTube clips of funny dogs or people falling down
stairs or nipple slips (all of which make for a great
time), why not read a book (a good one).
Y’know, choose the home cooked meal over the
hamburger, hanging out with a friend instead of chat-
ting with him over Facebook. Fight for a cause you be-
lieve in instead of bitching about it on your blog.
It sounds wonderfully simple and easy on paper. It
might be harder in reality. But let’s give it a shot, huh?
It’ll be fun.
Do Cool Things,
Talk To Smart People,
Read Good Books

We usually use this spot to showcase fresh new
releases made by some of our favourite Icelandic
bands. This time around, however, we wanted to
dedicate our TRACK OF THE ISSUE to a legendary
track that many believe helped usher in a dance
music revolution in Iceland. We are of course talk-
ing about the immense ‘Ruffige’ by Ajax. Everyone
needs to hear this.
Ajax was the project of messrs Þórhallur Skúlason
(Thor) and Sigurbjörn Þorgrímsson (Biogen). As you
might know, Sigurbjörn left us for the next plane of
existence last month. His passing was a shock and
remains a great loss to Iceland’s electronic music
community (and lovers of great music all over the
world). He will be missed.
However, we still have access to all of the won-
derful music Sigurbjörn made during his stint on
Earth. This is a comfort.
A newly remastered version of ‘Ruffige’ was lov-
ingly donated for download by Sigurbjörn’s partner
in crime, Þórhallur. Fetch it and embrace the sounds
of revolutions past, then move on to Sigurbjörn’s
more recent works as Biogen, Babel, etc. There is
a treasure trove of his tunes out there—go explore,
and be amazed!
www.facebook.com/biogenmusic
www.facebook.com/thormusic
Ajax: Ruffige
TRACK OF THE ISSUE
Download the FREE track at www.grapevine.is
TRACK OF
THE ISSUE
Download your
free track at
grapevine.is
SOME WWW.GRAPEVINE.IS EXCLUSIVES
‘Cuz we can’t possibly fit all this awesome on
our pages
-Jerszy Seymour interviewed.
-More DesignMarch stuff + events
-Show reviews
-More on SKYR CANDY
-Haggis? Haggis.
-LOTS OF NEWS
-LOTS OF HOT TIPS
-LOTS OF EVERYTHING ELSE
Haukur’s 37th Editorial
Goddur cover by Siggi Eggertsson
twww.siggieggertsson.com
Siggi Eggertsson cover by Goddur
www.goddur.com
Heavenly pizzas!
Home delivery
tel. 578 8555www.gamlasmidjan.is
See our menu at www.gamlasmidjan.is
Lækjargata 8