Reykjavík Grapevine - 12.08.2011, Blaðsíða 26

Reykjavík Grapevine - 12.08.2011, Blaðsíða 26
26 The Reykjavík Grapevine Issue 12 — 2011 Fashion | Runways Reykjavík Runway The winner of Reykjavík Runway, which will be announced on the August 18, will show their work at The Reykjavík Art Museum. Doors open at 20:20 that evening. www.reykjavi krunway.is Assistants Of Fashion Reykjavík Runway, Iceland’s first fash- ion consultancy, has provided a fan- tastic design competition with a twist: where a group of PR and marketing mentors have come together to nurture the nation’s young talents. CRAFT VS. COUTURE – A BRIEF HISTORY To understand the relevance of Reyk- javík Runway, you first need to know a brief history of the fashion industry in Iceland. The contemporary fashion scene is a new concept for design and craft traditionalists. The fashion com- munity has found a constant struggle in defining the difference between craft and couture. This has led to debates and slight conflicts from the different generations. When The Icelandic Fashion Council was founded in 2001, fashion began to distance itself from craft and be taken more seriously within the design com- munity. However, support for the pro- fession was never abundant and some fashion designers say it was not until Steinunn Sigurðardóttir was awarded Reykjavík’s Artist of the Year in 2009 that fashion design truly got the status it deserved. Now in 2011, the young scene has grown at an incredible pace with events such as The Reykjavík Fashion Festival (RFF) and Design March gaining inter- national reputations. The mood in the fashion scene has begun to change— closer collaborations are developing with stronger support networks, and a sense of solidarity is now being felt. Taking all these elements into consid- eration, it’s not surprising that Reykja- vík Runway is blooming just in the right season and springing up to help the fashion industry and its young talents. MODEST BEGINNINGS The original idea of Reykjavík Runway started from a small and informal de- sign workshop held by CEO, Ingibjörg Gréta Gísladóttir. The group of design- ers were asked: what do you really need in order to grow and develop your ca- reer? Through their collective efforts and discussions, there seemed to be sev- eral missing links within the industry, whether it was marketing, funding, costs or manufacturing. Ingibjörg began to think of ways she could help support the fashion commu- nity through her own personal experi- ence. Her humble intention was to work with designers, considering their point of views and improving their difficulties. She created the competition to excite designers into the company’s innova- tive service. THE 4 FINALISTS EYGLÓ - A vibrant designer with a flare for dynamic shapes. She has worked under some legendary contemporary designers such as Will Bernhard Helm and Jeremy Scott. ROSA-BRYNDIS design – Launching their brand in 2010, the duo say they take their inspiration from architectural and organic shapes. The designer’s handpick their material with care, as well as giving delicate finishes to the garments. SHADOW CREATURES – The sisters contrast the soft, femininity of their silks and woollen materials with their dynamic animalistic prints, working closely with the concept of narrative within their brand. ZISKA – Her intense illustrative textures and spiritualistic elements connect her work as an artist and designer. Cool- hunter.com once described her work as having “a slightly more sinister take on tribalism...”. CATWALK FINALE Each designer is given two months to produce a 2012 spring/summer collec- tion with a budget of 150.000 ISK. The Collection will then be presented to a panel of expert judges in the form of a “catwalk-off” and exhibition. The selected panel of judges will be from The Icelandic Fashion Coun- cil. One designer will be chosen to re- ceive the 500.000 ISK prize and their own Reykjavík Runway personal design agenda. Bring a butterfly net to catch the beautiful styles! RICHARD P. FOLEY JULIA STAPLES Laugavegur Bankastræti Hverfisgata Læ kja rg at a Pó st hú ss træ ti Vonarstræti Austurstræti HafnarstrætiAð al st ræ ti Geirsgata Harpa Tryggvagata G ar ða st ræ ti Find us at: Tryggvagata 11, 101 Reykjavík EXPERIENCE THE FORCE OF NATURE Our two excellent films on eruptions in Iceland start on the hour every hour. The films are shown in english except at 09:00 and 21:00 when they are in german. Volcano House also has an excellent café, Icelandic design shop and booking service for travels within Iceland. Opening hours: 8:30 - 23:00 www.volcanohouse.is
Blaðsíða 1
Blaðsíða 2
Blaðsíða 3
Blaðsíða 4
Blaðsíða 5
Blaðsíða 6
Blaðsíða 7
Blaðsíða 8
Blaðsíða 9
Blaðsíða 10
Blaðsíða 11
Blaðsíða 12
Blaðsíða 13
Blaðsíða 14
Blaðsíða 15
Blaðsíða 16
Blaðsíða 17
Blaðsíða 18
Blaðsíða 19
Blaðsíða 20
Blaðsíða 21
Blaðsíða 22
Blaðsíða 23
Blaðsíða 24
Blaðsíða 25
Blaðsíða 26
Blaðsíða 27
Blaðsíða 28
Blaðsíða 29
Blaðsíða 30
Blaðsíða 31
Blaðsíða 32
Blaðsíða 33
Blaðsíða 34
Blaðsíða 35
Blaðsíða 36
Blaðsíða 37
Blaðsíða 38
Blaðsíða 39
Blaðsíða 40
Blaðsíða 41
Blaðsíða 42
Blaðsíða 43
Blaðsíða 44
Blaðsíða 45
Blaðsíða 46
Blaðsíða 47
Blaðsíða 48
Blaðsíða 49
Blaðsíða 50
Blaðsíða 51
Blaðsíða 52
Blaðsíða 53
Blaðsíða 54
Blaðsíða 55
Blaðsíða 56
Blaðsíða 57
Blaðsíða 58
Blaðsíða 59
Blaðsíða 60
Blaðsíða 61
Blaðsíða 62
Blaðsíða 63
Blaðsíða 64

x

Reykjavík Grapevine

Beinir tenglar

Ef þú vilt tengja á þennan titil, vinsamlegast notaðu þessa tengla:

Tengja á þennan titil: Reykjavík Grapevine
https://timarit.is/publication/943

Tengja á þetta tölublað:

Tengja á þessa síðu:

Tengja á þessa grein:

Vinsamlegast ekki tengja beint á myndir eða PDF skjöl á Tímarit.is þar sem slíkar slóðir geta breyst án fyrirvara. Notið slóðirnar hér fyrir ofan til að tengja á vefinn.