Reykjavík Grapevine - 20.05.2016, Qupperneq 50

CHECK OUT THE NEW
REYKJAVÍK CITY MUSEUM
C OM P R I S I N G 5 TO P MU S E U MS:
Árbær Open Air Musem
Viðey Island
Reykjavík Museum of
Photography
Reykjavík Maritime Museum
www.reykjavikcitymuseum.is
The Settlement Exhibition
More information in the
Museums & Galleries section.
i8 Gallery
Tryggvagata 16
101 Reykjavík
info@i8.is
t: +354 551 3666
www.i8.is
BIRGIR ANDRÉSSON
INGÓLFUR ARNARSSON
MARGRÉT H. BLÖNDAL
ÓLAFUR ELÍASSON
HREINN FRIDFINNSSON
KRISTJÁN GUDMUNDSSON
SIGURDUR GUDMUNDSSON
ELÍN HANSDÓTTIR
RONI HORN
CALLUM INNES
JANICE KERBEL
RAGNAR KJARTANSSON
ALICJA KWADE
ERNESTO NETO
ARNA ÓTTARSDÓTTIR
EGGERT PÉTURSSON
RAGNA RÓBERTSDÓTTIR
KARIN SANDER
EGILL SÆBJÖRNSSON
IGNACIO URIARTE
THÓR VIGFÚSSON
LAWRENCE WEINER
Artists Represented
Art Emerging50The Reykjavík GrapevineIssue 6 — 2016
Kjartan Hreinsson is a photogra-
pher, collector and brandophile.
He has caught the eyes of plenty
with his spontaneous photography
of everyday scenarios. He is cur-
rently working for Birtíngur pub-
lishing company and will be study-
ing graphic design this fall.
When did you start taking pictures?
I played around with photogra-
phy when I was younger but really
started in the summer of 2013. In
secondary school, I stopped doing
it completely, but the interest re-
appeared with the coming of cam-
eraphones. All my photographs are
taken on a digital point-and-shoot
camera that follows me every-
where. I don’t limit my creativity
to photography only, but it plays a
major role in everything I do. I cre-
ate visuals, in any way possible.

What is your creative process?
Most of my photos are taken spon-
taneously. They’ve built up with
time and reflect my main interests
and the company I am in. I pick
the best ones and upload them to
Instagram and Tumblr. After a few
months, I make a photo-zine and
publish it myself or in collabora-
tion with bands like Sturla Atlas &
101 Boys. I enjoy creating something
bigger from my photographs, like
photo-zines or posters.

What inspires you?
Amateurism, heavy industries,
and big businesses. My friends, ac-
quaintances and colleagues. Motor
sport, Subaru Impreza WRX STI,
Hafnarfjörður and the sea.

What is your favourite photograph,
by you or another photographer?
To be honest, I’m not sure. I take
in so much photography each day,
I can’t choose. I also don’t put too
much thought into each and ev-
ery photo, especially not my own.
From my own work, however, I’m
probably the most proud of my
newest zine, P4.

How is it being a photographer in
Iceland?
It’s fun. There are so many talent-
ed people to collaborate with. I am
quite patriotic in choosing photog-
raphy subjects and I often take pic-
tures of things that are indigenous
Icelandic—for example, I want Ice-
landic logos to appear in my pho-
tographs. The capital area and the
country’s landscape plays a major
role in my photographs and is very
dear to me.

Future plans?
To continue doing my thing.
SHARE + MORE PICS:
gpv.is/tanman
“I am quite patriotic in choosing
photography subjects and I often take
pictures of things that are indigenously Icelandic”
Kjartan Hreinsson
Words & Photos HREFNA BJÖRG GYLFADÓTTIR