Reykjavík Grapevine - 09.09.2016, Qupperneq 29

Reykjavík Grapevine - 09.09.2016, Qupperneq 29
29The Reykjavík GrapevineIssue 14 — 2016 are actually from Reykjavík, or its surrounding municipalities. “Half the people here are from Hafnarfjörður, and then we have people from Seltjarnarnes, and all over the Reykjavík area,” says Anna. “There’s office space all over Reykjavík, but nowhere near as many creative spaces, where you can have some noise and mess going on. It was something that was definitely missing, and there's a demand for more.” Anna thinks that this coop- erative, communit y-focussed approach is part of a trend that’s often easily ignored. “All the talk is of entrepreneurs in Iceland,” she says. “There should be more focus on how communities can work together, rather than small businesses competing with each other. You can do so much more when cooperating rather than competing." This approach also breeds a spirit of volunteerism that helps such projects to get off the ground. “There have been a lot of things and people that appear at just the right time,” says Anna. “But we've been waiting a while for someone to appear and help us to develop a café and market. There's so much potential here—just like Grandi in Reykjavík. It's all been an organic growth—very natural, rather than being on a planning table for ten years. We'd like to keep that spirit. We would love for this old house to keep developing in this creative direction.” "Hafnarf jörður is just ten minutes away from Reykjavík but people are like, ‘Oh, you're so far away,’” Anna finishes. “But this area is a great alternative to 101. Von is a really great nearby restau- rant, and we have Pallett across the street with their great coffee. It's an area that's really coming alive." 1 6 -1 4 4 0 - H V ÍT A H Ú S IÐ / S ÍA G E T Y O U R D E S I G N E R B R A N D S T A X F R E E A T K E F L A V I K A I R P O R T Feature
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Reykjavík Grapevine

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