Reykjavík Grapevine - 01.09.2018, Side 40

The Reykjavík Grapevine
Best of Reykjavík 2018
40
Skólavörðustígur 19
tel (+354) 552 1890
Borgartún 31
tel (+354) 552 1980
BUY DIRECTLY
FROM
THE PEOPLE
WHO MAKE THEM
SHOPPING GUIDE
Dress To
Impress
Where to look for unique outfits in Reykjavík
Words: Noemi Ehrat & Christine Engel Snitkjær
Photos: Art Bicnick & Timothée Lambrecq
For those who want to resist the
omni-present, ever-growing in-
fluence of H&M, hope remains.
Reykavík still offers a wide range
of individualistic choices for
those who prefer the exclusive
experience. Shop for clothes at
Reykavík’s unique boutiques to
bring home that special souvenir
that will always bring back mem-
ories of your unforgettable time
in Iceland. Doing so will not only
make you look incredibly styl-
ish—you’ll also contribute to the
local economy.
Yeoman Boutique
Skólavörðustígur
22, 101 Reykjavík
Intriguing patterns, light fab-
rics, bold colours—welcome to
the world of Reykjavík designer
Hildur Yeoman. You can browse
her own designs alongside other
brands like American Apparel in
her boutique on Skólavörðustígur.
Looking for delicate underwear,
hip shoes or a flowing dress? Yeo-
man boutique has got the most
exquisite pieces of all categories,
whether you’re searching for your
next party look or a more casual,
yet still distinct appearance. NE
Steinunn
Grandagarður 17,
101 Reykjavík
Behind the doors of this prêt-à-
porter fashion store lies a secret
gem of the Grandi quarter of
Reykjavík. Inspired by the archi-
tecture of New York, the boutique
has no windows facing the street,
which offers customers an inti-
mate, private space for browsing
and trying on clothes of the finest
quality. The store features gar-
ments and home decor designed
by Steinunn Sigurðardóttir, who
focuses mainly on knitted fabrics
and hand-made textures inspired
by the Icelandic landscape. CES
KronKron
Laugavegur 63B,
101 Reykjavík
Whether you’re looking for you’re
next Vivienne Westwood purse
or another Comme des Garcons
shirt to add to your wardrobe—
you can find either at KronKron.
Yet KronKron has much more to
offer than a fair selection of inter-
nationally renowned designers:
Don’t miss out on KronKron’s
own designs, which range from
colourful tights to extravagantly
patterned dresses to their own
shoe line. NE
KIOSK
Ingolfsstræti 6,
101 Reykjavík
This high-end boutique is where
all the cool kids go to shop. Ki-
osk offers you a wide selection of
Icelandic as well as international
designer products such as mini-
malist jewellery by Jessie Harris,
effortless wool products by Kyrja,
or award-winning printed fabric
by Eygló. Visit, be inspired and
get dressed. NE
Akkúrat
Aðalstræti 2, 101 Reykjavík
Akkúrat offers the latest styles in
clothes and homeware from pre-
dominantly Icelandic designers.
If you’re looking for eco-friendly,
ethical clothing, this is also the
place to go. Among others, Ak-
kúrat features USEE STUDIO, an
Icelandic clothing brand that spe-
cializes in the creative re-use of
industrial waste and second-hand
materials, as well as a zero waste
policy. CES
A. M. Concept Space
Garðastræti 2, 101 Reykjavík
A. M. Concept Space features
clothes made from Icelandic de-
signers Aníta Hirlekar and Mag-
nea Einarsdóttir with quirky,
unusual designs and details.
From delicate shirts with unique
patterns made from lace to me-
ticulous sweaters in muted col-
ors reminiscent of the Icelandic
landscape, the store appeals to
the person who wants to stand
out in the crowd. CES