Reykjavík Grapevine - 01.06.2022, Side 31

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Best Clothing Store
Joint Winners
66°North
Laugavegur 17-19, Bankastræti 5 & More
“66°North makes being warm trendy,” laughed one panellist. “In a
country like Iceland, that’s probably the nicest thing any label has ever
done… ever.” The heritage brand, which is basically as Icelandic as an
old man standing on a porch, staring pensively at a bunch of sheep, is
known for their quality, durability, and fashionable design and lasting
style. “They stay relevant for a reason. Their team is not only talented,
but ambitious," another panel member commented.
Farmers Market
Laugavegur 37 & Hólmaslóð 2
“Farmers Market is an establishment in Iceland at this point,” one
panel member confirmed. “When you think of Icelandic fashion, you
think of the style they embody” While many brands have claimed the
throne of traditional Icelandic style, perhaps no brand has done it so
luxuriously as Farmers Market. With references to the past wrapped
up in modern silhouettes and opulent fabrics, Farmers Market serves
up traditional Scandinavian fashion for the modern age.
Runner-Up
Húrra Reykjavík
Hverfisgata 18a
“Húrra is my number one for everyday
wear. Whatever I need, they are going
to have it,” said one panellist. “I can
trust their taste.” The minimalist
streetwear/athleisure store serves up
a mixed selection of classic items and
trendy cuts from both large brands
as well as underground Scandinavian
gems.
Previous Winners
2021: Farmers Market
2020: Yeoman
2019: Yeoman
Best Second-Hand Store
Hringekjan
Þórunnartún 2
Let’s give it up for Hringekjan for
taking the 2022 first prize.. Similar to
a consignment shop, Hringekjan is
a space where people can rent out
spaces to sell their own clothes and
accessories. It’s the most eco-friend-
ly way to keep your closet fresh,
which, in light of our current world, is
something we should all be thinking
about “I don’t know how they get such
chic people to sell their clothes there,”
laughed one panel member. “But they
do! So if you want something groovy,
this is the place to go. ”
Runners-Up
Verzlanahöllin
Laugavegur 26
“It’s just huge,” one panellist raved
about Verzlanahöllin, which, similar to
Hringekjan, relies on people renting
booths and selling their old wares.
“They have a good layout and are al-
ways clean and organised.” The panel
also praised the store’s Instagram
activity, saying that they’ve seen items
posted online that they’ve then come
to the store to purchase.
Wasteland
Ingólfsstræti 5
Walking through Wasteland feels like
entering a maze of everything you
dream of your closet being, from
modern neutral staples to 80s-style
statement pieces. For super á la mode
downtown Reykjavík looks, this is the
go-to. Seriously, Wasteland doesn’t
follow trends, they set them.
Previous Winners
2021: Wasteland
2020: Extraloppan
2019: Hertex
Best Place To Buy A Wool
Sweater
Handprjóna-
samband Íslands
Skólavörðustígur 19
Once again—for the 10,000th year in a
row—Handprjónasamband Íslands has
taken top prize. Stacked from floor
to ceiling with woolly goodness, the
store offers sweaters in every colour
of the rainbow. Every beloved lopap-
eysa there was knitted in the country,
quite possibly by a loving grandma
who also makes great kjötsupa and
spouts valuable bits of wisdom.
Because really, that’s the type of vibe
you get from this place. How’s that for
an authentic experience?
Runners-Up
Farmers Market
Laugavegur 37 & Hólmaslóð 2
For an updated take on the Icelandic
sweater, look no further than Farmers
Market. Their designs transform the
traditional lopapeysa into a fitted and
distinctly high-street affair. Pair it with
fitted trousers and heels and you’ll
blend in at any Scandinavian fashion
event.
Magnea
Kiosk, Grandagarði 35
MAGNEA takes Icelandic wool to the
next level, turning the touchstone ma-
terial into gorgeous, modern works of
art. “MAGNEA takes Icelandic wool and
uses it in a new way,” the panel deter-
mined. “She celebrates the legacy of
the material, turning it into something
high-end and wearable."
Previous Winners
2021: Handprjónasambandið
2020: Handprjónasambandið
2019: Handprjónasambandið
BEST OF REYKJAVÍK 2022
Shopping
Stop spending money on NFTs and buy
some real shit