Reykjavík Grapevine - 01.06.2022, Blaðsíða 31

Reykjavík Grapevine - 01.06.2022, Blaðsíða 31
31 Th e R ey kj av ík G ra pe vi ne Be st o f R ey kj av ík 20 22 Best Clothing Store Joint Winners 66°North Laugavegur 17-19, Bankastræti 5 & More “66°North makes being warm trendy,” laughed one panellist. “In a country like Iceland, that’s probably the nicest thing any label has ever done… ever.” The heritage brand, which is basically as Icelandic as an old man standing on a porch, staring pensively at a bunch of sheep, is known for their quality, durability, and fashionable design and lasting style. “They stay relevant for a reason. Their team is not only talented, but ambitious," another panel member commented. Farmers Market Laugavegur 37 & Hólmaslóð 2 “Farmers Market is an establishment in Iceland at this point,” one panel member confirmed. “When you think of Icelandic fashion, you think of the style they embody” While many brands have claimed the throne of traditional Icelandic style, perhaps no brand has done it so luxuriously as Farmers Market. With references to the past wrapped up in modern silhouettes and opulent fabrics, Farmers Market serves up traditional Scandinavian fashion for the modern age. Runner-Up Húrra Reykjavík Hverfisgata 18a “Húrra is my number one for everyday wear. Whatever I need, they are going to have it,” said one panellist. “I can trust their taste.” The minimalist streetwear/athleisure store serves up a mixed selection of classic items and trendy cuts from both large brands as well as underground Scandinavian gems. Previous Winners 2021: Farmers Market 2020: Yeoman 2019: Yeoman Best Second-Hand Store Hringekjan Þórunnartún 2 Let’s give it up for Hringekjan for taking the 2022 first prize.. Similar to a consignment shop, Hringekjan is a space where people can rent out spaces to sell their own clothes and accessories. It’s the most eco-friend- ly way to keep your closet fresh, which, in light of our current world, is something we should all be thinking about “I don’t know how they get such chic people to sell their clothes there,” laughed one panel member. “But they do! So if you want something groovy, this is the place to go. ” Runners-Up Verzlanahöllin Laugavegur 26 “It’s just huge,” one panellist raved about Verzlanahöllin, which, similar to Hringekjan, relies on people renting booths and selling their old wares. “They have a good layout and are al- ways clean and organised.” The panel also praised the store’s Instagram activity, saying that they’ve seen items posted online that they’ve then come to the store to purchase. Wasteland Ingólfsstræti 5 Walking through Wasteland feels like entering a maze of everything you dream of your closet being, from modern neutral staples to 80s-style statement pieces. For super á la mode downtown Reykjavík looks, this is the go-to. Seriously, Wasteland doesn’t follow trends, they set them. Previous Winners 2021: Wasteland 2020: Extraloppan 2019: Hertex Best Place To Buy A Wool Sweater Handprjóna- samband Íslands Skólavörðustígur 19 Once again—for the 10,000th year in a row—Handprjónasamband Íslands has taken top prize. Stacked from floor to ceiling with woolly goodness, the store offers sweaters in every colour of the rainbow. Every beloved lopap- eysa there was knitted in the country, quite possibly by a loving grandma who also makes great kjötsupa and spouts valuable bits of wisdom. Because really, that’s the type of vibe you get from this place. How’s that for an authentic experience? Runners-Up Farmers Market Laugavegur 37 & Hólmaslóð 2 For an updated take on the Icelandic sweater, look no further than Farmers Market. Their designs transform the traditional lopapeysa into a fitted and distinctly high-street affair. Pair it with fitted trousers and heels and you’ll blend in at any Scandinavian fashion event. Magnea Kiosk, Grandagarði 35 MAGNEA takes Icelandic wool to the next level, turning the touchstone ma- terial into gorgeous, modern works of art. “MAGNEA takes Icelandic wool and uses it in a new way,” the panel deter- mined. “She celebrates the legacy of the material, turning it into something high-end and wearable." Previous Winners 2021: Handprjónasambandið 2020: Handprjónasambandið 2019: Handprjónasambandið BEST OF REYKJAVÍK 2022 Shopping Stop spending money on NFTs and buy some real shit

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