Atlantica - 01.07.2004, Page 11

Dear Passenger,
This summer, Icelandair is serving more destinations with greater frequency than
ever before in its history.
The airline has moved Iceland closer to the rest of the world, enabling Icelanders to
experience the world outside our mid-Atlantic island.
Icelandair has also played an important part in bringing the rest of the world to
Iceland: tourists to Iceland are continually on the increase, more of an increase than
to any other country in Europe. Flights between Iceland and the US are more fre-
quent than between the US and Norway, Sweden and Finland altogether.
Iceland has an incredible amount to offer as a tourist destination. Amazing land-
scapes, fresh air, a wide variety of recreational and adventure activities as well as
thriving cultural activities. Hiking in the untouched highlands, fly-fishing in pristine
rivers, rafting through glacial rivers, kayaking on serene fjords, visiting contemporary
art exhibitions or enjoying the vivid nightlife: these are just a few of the attractions
that bring tourists to Iceland.
Icelanders are also traveling abroad more frequently than ever before. Whether for
entertainment, simple relaxation, adventure or to study and work, the number of
Icelanders flying abroad each year is constantly increasing. Travel has become a part
of daily life, a factor that expands people’s horizons and connects foreign cultures,
enriching people’s lives in many ways.
Icelandair is proud to play an important part in these developments, both by being a
market leader in the Icelandic tourist industry and by promoting Iceland as a tourist
destination abroad. Icelandair ensures travel to and from Icelandic shores and makes
our beautiful country easily accessible from 20 gateways on both sides of the Atlantic
Ocean.
A T L A N T I C A 5
Sigurdur Helgason, President and CEO, Icelandair
ICELANDAIR IN-FLIGHT MAGAZINE
Head Office, Advertising:
Heimur Ltd.
Borgartún 23
IS-105 Reykjavík
Iceland
Tel: (354) 512 7575
Fax: (354) 561 8646
Iceland@icenews.is
www.icelandreview.com
Overseas Advertising
Representatives:
DENMARK:
JB Media International
Allégade 8H
DK-2000 Frederiksberg
Denmark
Phone: (45) 33 85 30 00
Fax: (45) 33 24 28 23
SWEDEN:
SAS Media AB
Gävlegatan 18 B
S-113 30 Stockholm
Sweden
Tel. (46) 8 797 03 00
Fax (46) 8 728 85 38
UK:
JB Nordic Media Ltd.
20-28 Dalling Road
Hammersmith
London W6 0JB
England
Tel. (44) 181 742 6644
Fax (44) 181 563 7026
BENELUX:
Media Partners
Stroombaan 4
NL-1181 VX Amstelveen
The Netherlands
Tel. (31) 20 547 3600
Fax (31) 20 647 5121
FRANCE:
Inflight Media Marketing (IMM)
80 Rue Montmartre
F-75002 Paris - France
Tel: (33) 1 40 13 00 30
Fax: (33) 1 40 13 00 33
GERMANY:
MP International Media Service GmbH
Buchardst. 17
D-20095 Hamburg
Germany
Tel. (49) 4 3252 6648
Fax (49) 4 3252 6640
USA:
Airgroup One
19 West 36th Street
Suite 7
New York, NY 10018
USA
Tel. (1) 212 244 5610
Fax (1) 212 244 5321
Expanding Horizons
Sigurdur Helgason, President and CEO, Icelandair
atlantica
005 ATL 204 Sig.Helga 22.6.2004 17:07 Page 9