Atlantica - 01.06.2011, Page 5

Atlantica - 01.06.2011, Page 5
 A t L A n t i c A 3 Head Office, Advertising: HEIMUR Ltd. Borgartún 23 IS-105 Reykjavík Iceland Tel: (354) 512 7575 Fax: (354) 561 8646 atlantica@heimur.is helgam@heimur.is www.icelandreview.com Overseas Advertising Representatives: DEnmARk: JB Media International Kongevejen 84, DK-2840 Holte Denmark Phone: (45) 33 85 30 00 Fax: (45) 33 24 28 23 SwEDEn: SAS Media AB SE-195 87 Stockholm Sweden Tel. (46) 8 797 03 00 Fax (46) 8 728 85 38 BEnElux: Media Partners Stroombaan 4 NL-1181 VX Amstelveen The Netherlands Tel. (31) 20 547 3600 Fax (31) 20 647 5121 FRAnCE: Inflight Media Marketing (IMM) 80 Rue Montmartre F-75002 Paris - France Tel: (33) 1 40 13 00 30 Fax: (33) 1 40 13 00 33 gERmAny: IMM Germany Herrengraben 68 20 459 Hamburg Germany Tel: (49) 40 41 11 50 70 Fax: (49) 40 41 11 50 69 uSA: Airgroup One 19 West 36th Street Suite 7 New York, NY 10018 USA Tel. (1) 212 244 5610 Fax (1) 212 244 5321 a { TRAvEl mAgAzinE Welcome to Iceland What is the best way to prepare a trip to new destination? Read a guide book, like Lonely Planet, which seems to rule, sending all the tourists to the same waterfall or restaurant. Or order a book of images of the country; that way finding the places you would like to visit. But one critical thing is missing in photo books about Iceland. That is the wind. Which rules. That is for sure. No, the best way to prepare a visit to a new country is to read the literature. Then you can feel the heartbeat of the nation. And few books paint as good a portrait of Icelanders as Independent People, by Nobel Prize winner Halldór Laxness. Today, we have a whole new generation of exciting writers, for example Arnaldur Indridason, Audur Ava Ólafsdóttir, Yrsa Sigurdardóttir, Sjón, Gyrdir Elíasson and Jón Kalman Stefánsson. Writers who provide you with a big window into modern Iceland. And this October, Iceland will be guest of honor at the world’s biggest book fair in Frankfurt. But Iceland is more than just a mountain, a lava field, literature and Björk. The music scene here is unbelievable. And listening to local music is another good way to learn and understand more about the country you are visiting. Yes, the music scene is more than just Björk and Sigur Rós. Amiina, Mugison, Gusgus, Ólöf Arnalds, Sin Fang Bous, Jónsi, Hjaltalín and even the grand old Megas, are all great artists with a unique style. And every October, for more than ten years, Iceland Airwaves, a three-day music festival, has been the perfect way to see new and exciting bands mixed in with more established ones, in Reykjavík’s clubs and concert halls. A good time to have a good time, and to see, listen and learn more about Iceland. Páll Stefánsson Editor Blueberry skyr, an Icelandic delicacy.

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