Atlantica - 01.06.2011, Side 74

72 a t l a n t i c a
IcElaNDa SPECIAl PRoMotIon
Álafoss – Since 1896
One of the major attractions in Mosfellsbær, located some 20 minutes from Reyk-
javík by car, is the Álafoss factory outlet, where Iceland’s woolens industry was
launched. The store is housed in an old factory, which for decades was the premises
of the leading manufacturer and exporter of Icelandic woolens. The name Álafoss
is derived from the warm waterfall behind the factory, which drove its mills. In
homage to this heritage, the store exhibits a selection of old knitting machinery
and photographs from the early days, which form the basis of a museum. There
you can find a huge selection of woolen sweaters, ranging from traditional styles
to high fashion, along with woolen accessories, arts, crafts and souvenirs at reason-
able prices.
Gullkúnst Helgu Receives Prestigious Award
Gullkúnst Helgu jewelry store has been granted the Njardarskjöldur encourage-
ment award for Shop of the Year 2010. The award recognizes shops that have
obtained outstanding results in regards to servicing international visitors. Lo-
cated on central Laugavegur, Reykjavík’s busiest shopping street, the family owned
Gullkúnst Helgu is not to be missed. With its wide spaces and treasures displayed
in glass cases, it feels more like an art gallery. Raw and rough, but at the same time
elegant and intricate, its handmade pieces are guaranteed to make a statement. Un-
cut and polished diamonds, Icelandic stones in addition to lava brought in directly
from nature, are mixed with textured silver and gold, always creating a striking
contrast—a unique work of art. Gullkúnst Helgu is Reykjavík’s first jewelry store
to receive the Njardarskjöldur, which is awarded by the City of Reykjavík, Our City
Center, Global Blue, Iceland Refund, the Icelandic Federation of Icelandic Trade
and the Association of Merchants. gullkúnst.is
The Viking Store
The Viking Store is situated in one of Reykjavík’s most famous old buildings, the
Falcon House in Hafnarstraeti. It carries quality outdoor clothing designed to pro-
tect you from the harsh Icelandic climate, fine wool sweaters, gloves and hats, a
range of souvenirs, the most renowned Icelandic photo books and postcards.
The Viking Store is well situated in the center of Reykjavík and has another outlet
on the main street of Akureyri, the capital of the north. With friendly service and
an excellent selection of smart goods—no doubt just what you are looking for—
you are almost guaranteed not to leave empty handed.

ICELAND DUTYFREE
At Keflavik Airport