Iceland review - 2016, Page 95

ICELAND REVIEW 93
Íslandus is a
delicious local drink,
rich in nutrients.
ECO-FRIENDLY AND
HEALTHY
Íslandus is a natural, healthy drink that incorporates local ingredi-
ents like whey, crowberries, blueberries and bilberries. “People
are often surprised when they get their first taste of Íslandus,”
says Sigríður Anna Ásgeirsdóttir, co-founder of the company Kru-
ss, which produces Íslandus. “The first thing they say is: ‘it’s deli-
cious!’ The taste is unique; mixing the natural sweetness of Icelan-
dic berries and the freshness of whey, which used to be a favorite
drink of hard-working farmers for its exceptional thirst quenching
qualities.” Whey eventually fell out of fashion, but thanks to Íslan-
dus it’s finding its way back into the Icelandic diet.
NUTRITIONAL BENEFITS
The nutritious drink is enjoyed pure but can also be mixed into
smoothies, desserts, and even cocktails. Whey is a tradition-
al by-product of skyr, produced at the farm Erpsstaðir in West
Iceland, and the berries are handpicked throughout the coun-
try. Íslandus also contains Iceland moss, Arctic thyme and birch
leaves; making it a beverage rich in vitamins and antioxidants.
The combination of all these ingredients makes Íslandus unique
in the world.
BRAND-NEW PRODUCT
The company is introducing an exciting new product: crisp-
bread with whey, Iceland moss and seeds. “The idea behind
this new product is in accordance with the company’s no-waste
philosophy,” says Sigríður. Extract of Iceland moss is used for
the drink and the rest of the moss gives flavor to the crisp-
bread. “With our production, we are honoring the traditional
use of whey, through innovative food production in tune with
modern-day life.”
Tómasarhagi 40, 107 Reykjavík
islanduskruss.is

SPECIAL
PROMOTION MADE IN ICELAND
ROUGH AND
TENDER BEAUTY
Icecold founder and jewelry designer Jón Sigurjónsson draws
his inspiration from Icelandic history and nature.
ENDLESS SOURCE OF INSPIRATION
From the quiet winter mornings, to the bellowing groan un-
derneath the glacier, to the northern lights in the sky, Icelandic
nature is an endless source of inspiration. Jón and his fellow
master goldsmith Páll Sveinsson have since 2000 sought to
bring out and mimic Icelandic nature, respecting its roughness
while also focusing on its tender beauty.
GOING FOR GOLD
The Gold Collection is the original Icecold collection. The unique
rings, necklaces and earrings are made from gold or white gold.
Many of them have diamonds and customers can add extra dia-
monds to their item of choice for extra sparkle.
Symbolizing Icelandic nature and landscape, the forces that
have shaped its magnificent mountains, volcanoes and glaciers,
the Gold Collection is constantly expanding.
Icecold jewelry is available at the Jón & Óskar flagship store in
Reykjavík city center and in its branches in shopping malls Kring-
lan and Smáralind.
Laugavegur 61, 101 Reykjavík
icecold.is
Icecold represents the strong forces
of Icelandic nature and history.