The Icelandic Canadian - 01.06.1945, Qupperneq 52

Don’t Guess Vour Size
Measure And Be Sure!
When shopping through the pages of the Eaton Catalogue,
it is a wise idea to consult the “How-to-measure” section
in the Yellow Pages of the book. Whether your purchase
be hosiery, a suit, gloves, dresses, or even a ring, you may
order by definite measurement by merely following the
simple directions given. By so doing you assure yourself
of a better fit and more comfortable, longer-wearing
service from your purchase.
In the case of hosiery, for instance, place a block at the
bottom of the hosiery scale shown in the Catalogue Index
and bring your heel up against it. This is most important
because if the heel is brought too far back you do not get
the correct size, your hose are short and uncomfortable.
The number that the tip of your longest toe reaches is the
size of hosiery you require.
For your own personal comfort, a better fit, and subse-
quent longer wear be sure to consult the Index Section of
your Eaton Catalogue on “How to Measure” before sending
in your order form; we believe you will derive much more
satisfaction out of a proper fitting garment.
EATON