Lögberg-Heimskringla - 18.04.1980, Page 1

Lögberg-Heimskringla - 18.04.1980, Page 1
 °.banki ÍGland3 1 nkr i Pr, tot'a ,'í ' ' -nf. i 11 j ‘Oi/k iíivik, icoland Freserves Heritage — Assures Future Ö4. ARGANGUR Winnipeg, föstudagur 18- apríl, 1980 NUMER 14 Aðalsteinn F. Kristjansson: LÖGBERG-HEIMSKRINGLA INCORPORATED Historical Perspectives LOGBERG- HEIMSKRINGLA is a distinguished name for the Icelandic newspaper, whose beginnings go back to the month of September in the year 1886, when the first issue of Heimskringla was published in Winnipeg. As the name indicates, our newspaper is an amalgamation of two Ted Amason Notwithstanding the work and effort of many dedicated members of the Icelandic community, who . for many years prior, had advocated the merger of the two newspapers as a solution to some of the economic and social problems which oftentimes threatened the continued existence of both newspapers, it was not until strengthening in North America of the Icelandic ethnic identity and heritage. The importance of the role played by the newspaper in the lives of the early Icelanders who emigrated to North America and of their descendants, living today, cannotbe overstated. It was and is of the greatest value, and because this is so, the newspaper has always Maurice C. Eyolfson Gordon Peterson Icelandic weeklies, the Heimskringla and the Logberg, the latter ' being first published in Winnipeg, in the month of January in the year 1888. Heimskringla means “The World” and Logberg means “The Law Rock” and the successful union of these two Icelandic newspapers, which bear names suggesting magnitude and solidarity, was not an easy accomplishment. It took over 7o years for the merger to happen and during that period of 70 years, Logberg and Heimskringla continued to publish separately and independently of the other. Brian Jakobson 1958, when the merger was accomplished. The reader is referred to the Article on “Logberg and Heim- skringla” which appeared in the November 23rd, 1979 edition of this paper. They have done fheir work well Logberg-Heimskringla, like its predecessors, has been a successful publication. It has been the means of communication by North Americans of Icelandic descent with each other and with Iceland and her people. It has been one of the instruments for the preservation and received the whole-hearted support of the Icelandic organizations in North America. The Government of the Country of Iceland has been very generous in its support of the newspaper, as have many, many in- dividual members of the Icelandic Comunities who gave liberally of their time and resources and exhibited a dedication which has brought the newspaper through almost 100 years of service into the 1980’s. We are indebted to them all for their collective and in- dividual devotion. They have done their work and have done it well, but the work continues. New solutions to old problems must again be found. The work continues At a meeting held in Winnipeg on September llth, 1979, attended by representatives from both Logberg-Heimskringla and The Icelandic Canadian Magazine, it was agreed that an “AdHoc” Committee of thrée to five members be appointed to study the situation, identify the problems and endeavour to Þráinn Krist jánsson find suitable solutions. Professor Haraldur Bessason, Mr. Norman Bergman and Mr. Adalsteinn Kristjansson agreed to act as the nucleus of the “Ad Hoc” Committee with power to add. The Committee has limited its initial study to Logberg- Hejmskringla. The im- mediate problem con- fronting our newspaper is a financial one and results from what was a dramatic decline in the numbers of subscribers during a period when the costs of publication were escalating. It seems unnecessary to mention that, with the decline in readers, Logberg- Heimskringla experienced a substantial decrease * in advertising revenue. A realistic goai The solution simply stated, is that Logberg-* Heimskringla must find new readers. The number of subscribers must increase and it is the opinion of the members of the Ad Hoc Committee that an initial target of 4,000 new readers during the next 18 to 24 months is a realistic goal, since the number of persons of Icelandic descent in the Province of Manitoba alone, is said to exceed 25,000. It is true that the number of people of Icelandic descent in North America is relatively small, but it is also true that their numbers are more than sufficient to provide the support that Logberg-Heimskringla must receive, if it is to continue to play its invaluable role in our communities. The “Ad Hoc” Committee now comprises seven members, with the addition of Mr. Maurice C. Eyolfson, Mr. Gordon Peterson, Mr. Thrainn Kristjansson and Mr. Brian Jakobson, and this group has been meeting weekly to consider and adopt ways and means designed to attract new subscribers and thus im- prove revenues. Th'e Committee has under consideration many ideas and propcsals which, if and when implemented, should bring about the initial suggested increase in new subscribers. However, while much work needs to be done, some ideas have been implemented, which hopefully, might satisfy, at least for the present, the concern of our subscribers whether the Ad Hoc Committee is, to use the expression, on the right track. The Committee is confident that when all of its recommendations have been implemented, the future of the newspaper will be more assured. The new corporation The first proposal im- plemented by the Committee deals directly with the ownership of Logberg- Heimskringla. The Com- mittee has caused a new Corporation to be created under the Corporations Act of Manitoba without share capital. A Certificate of Incorporation for LOGBERG- HEIMSKRINGLA IN- CORPORATED was issued by the Director, Cor- porations Branch of the Province of Manitoba, under date of December 28th, 1979. The object or un- dertaking of the new Cor- poration is restricted as follows: Cont. on page 2

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