Reykjavík Grapevine - 01.03.2013, Blaðsíða 46

Reykjavík Grapevine - 01.03.2013, Blaðsíða 46
The Reykjavík Grapevine Run by the city, Torg í Biðstöðu is a programme that makes use of various ‘meanwhile spaces’ in Reykjavík. It invites and funds enthusiastic cre- atives (not just design professionals) to reconsider their relationship to their surroundings. Torg í Biðstöðu has a great impact on the community, revealing how design and design thinking can change our society with little money and effort. While meanwhile projects take place in all big cities around the world, very few other capitals directly encourage and support it the way the City of Reykjavík does. It is also a clever path past the heavy, time-con- suming city planning agenda in trying new things fast. We like the focus on “doing.” What Torg í Biðstöðu may lack in professionalism (even if the 2012 programme was bigger, better, more professional and better run than the previous years’ programmes), it more than makes up for in the joy it brings to people working on things together and enjoying our city during the short Icelandic summer. Life in the Vatnsmýri Another project that has to do with the urban environment, Life in the Vatnsmýri is a great example of how to use design to communicate com- plicated scientific concepts to a wide audience. Professionally designed by product designer Brynhildur Pálsdót- tir, architect Magnea Guðmundsdóttir, graphic designers Ármann Agnars- son and Jónas Valtýsson, and a team of scientists, the project dealt with an interesting topic—the relationship between nature and city in a country where city dwelling is a relatively recent phenomenon. We were also impressed by the extensive nature school activities run by the Nordic House in connection to the exhibition and loved the holistic take on the ecosystem in the Vatnsmýri area. We have nothing but praise for Ostwald Helgason by couple Ingvar Helgason and Susan Ostwald. From the design of the clothing to the sales to the cat walk shows, the Icelandic- German label is run in an impressive and professional way. Fresh and novel, Ostwald Helgas- on’s aesthetics don’t feel or look Ice- landic in the traditional sense and lack obvious comparisons. Their silhou- ette, colour palette and playfulness sometimes resemble that of Helga Björnsson and Louis Féraud. The label is notable for its strong patterns and prints and both 2012 collections are holistic entities with their own stories and themes. While many may be able to “do things right,” Ostwald Helgason has what only the very best in fashion (and any design, for that matter) pos- sess—the magical appeal, the ‘pull factor’—all of us (well, except for Helgi perhaps) want to be the ‘Ostwald Helgason girls!” The label has developed quickly, gaining international attention and success on a scale previously unseen in Iceland, which is something that the Icelandic design scene can be proud of and learn from. We, along with the rest of the fashion world, cannot wait to see where Ostwald Helgason will take us next. Kron by KronKron A label with a vibrant, fresh visual style and identity, you can spot a KronKron piece from a mile away. One of the cornerstones for the local design scene, their 2012 was strong and showed continued develop- ment. The label does a good job with communication and sales, and the collection features pieces that suit many body types. Mundi Each Mundi collection is a holistic, well thought-out concept and the label has a strong identity—yet it ca- ters to everybody from Ásgeir Trausti to our great aunt. The 2012 collec- tions showed maturity in printing and excellent development in tailoring. We also appreciate that the items are made in Iceland. Milla Snorrason Milla Snorrason has gone from socks and glasses to a mini collec- tion of clothing that is quirky, origi- nal in its sense of aesthetics and high in quality with well thought-out details and excellent, sophisticated patterning inspired by Reykjavik! …continuing from last spread Ostwald Helgason Torg í Biðstöðu Runners-up: Runner-up: We look forward to seeing more in 2013: The Grapevine Design Awards 2013 Top row, from left to right María Kristín Jónsdóttir & Bylgja Rún Svansdóttir, STAKA Siggi Odds & Bóas Kristjánsson, Fur Trade Hans Heiðar Tryggvason, Torg í Biðstöðu Middle row, from left to right Hilda Gunnarsdóttir, Milla Snorrason Jón Helgi Hólmgeirsson, Jónófón Bottom row, from left to right Guðrún Ragna Sigurjónsdóttir & María Ólafsdóttir, As We Grow Magnea Gudmundsdóttir & Brynhildur Pálsdóttir, Life in the Vatnsmýri Gréta Hlöðversdóttir, As We Grow On the Cover DesignMarch Special 2013 6
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