Reykjavík Grapevine - 01.06.2017, Qupperneq 42

The R
eykjavík G
rapevine
B
est of R
eykjavík 20
17
42
www.knifemaker.is
www.kitchenknives.is
Álafossvegur 29, 270 Mosfellsbær. Tel: +354 899 6903, +354 895 7654
SHOPPING
Fix Up Look
Sharp
Icelandic fashion design, and where to find it
Words HANNAH JANE COHEN & JOHN ROGERS
Photos ART BICNICK
Reykjavík is home to a diverse
variety of local fashion brands,
many of whom have their own
downtown stores and boutiques.
From Icelandic wool products
to sleek couture, streetwear and
sharply tailored suits, there’s a lot
of clothing here that you’ll only
find in Iceland. Whether you’re
after a unique piece for a special
occasion, or you just want to stay
warm in style, here are some
places to check out.
KIOSK
Ingólfsstræti 6
KIOSK is a collective of four in-
dependent Icelandic designers.
As well as selling their work, the
designers also take turns to run
the counter, so you’ll meet them
when you drop by. Their new lo-
cation is at Ingólfsstræti 6, right
in the heart of downtown.
Kormákur og Skjöldur
Laugavegur 56 & Skólavörðustigur 48
This tailor and haberdashery is
the king of Reykjavík menswear.
They sell shirts, accessories,
and suits in classic cuts, tailored
to fit. It’s priced accordingly, but
it’s worth it—their clothing is of
the highest quality.
Farmers & Friends
Hólmaslóð 2 & Laugavegur 37
If you want to pick up an Ice-
landic sweater, peruse through
Farmers and Friends. Their
wares combine Nordic style
with a fresh aesthetic, provid-
ing you with a modern take on
traditional pieces that you could
wear everywhere from the farm
to Florence. They also sell tai-
lored blazers and coats, stun-
ning shawls and felt hats.
Hildur Yeoman Boutique
Skólavörðustigur 22b
Hildur Yeoman is a rising star
in Icelandic fashion—you might
have seen one of her striking
designs on Björk. Her new store
sells designs from her womens-
wear line, as well as clothing
by associated designers, and an
array of interesting accessories.
Inklaw
Cintamani, Bankastræti 7 & Kringlan;
Inklaw HQ, Austurstræti 18
Inklaw creates sophisticated
streetwear: minimalist and
modern, but still undeniably
hip-hop. Check them out if
you’re looking for long-lined
oversize pieces, muted colours,
and tailored bombers. With the
perfect combination of Scandi-
navian design and urban style,
Inklaw’s wares are cool, but not
in a try-hard way. Every one of
their pieces is handmade in
their Reykjavík studio, and Jus-
tin Bieber is a personal fan.
66° North
Laugavegur 17-19, Bankstræti 5 &
Kringlan
If you want to get the Reyk-
javík look, a good starting point
might be a 66° North Workman
Beanie and Jökla Parka. 66°
North is the OG brand in Ice-
land, donned by everyone from
rural farmers to downtown
fuckboys. Peruse their wares
and it’s obvious why—their
quality and aesthetic is impec-
cable. These are pieces that will
last not only your lifetime, but
probably your grandchildren’s.
Steinunn Boutique
Grandagarður 17
Steinunn Sigurðardóttir is pri-
marily influenced by Icelandic
nature. Her wares are both sim-
ple and luxurious, with mate-
rials ranging from lambswool
to silk, fur and ruffles. This is
Icelandic design at its most cou-
ture—each piece is guaranteed
to garner an envious second
glance.
Geysir
Skólavörðustigur 7 & 16, and Kringlan
The Geysir stores have become
a well-known Icelandic brand
through their lush imagery,
tight branding and sumptuous
store interiors. They launched
their own clothing line in 2015,
with new lookbooks each year
since, so if you want that dreamy
halcyon look that combines tra-
ditional Icelandic elements with
a contemporary edge, you know
where to go.