Reykjavík Grapevine - Jun 2020, Page 17

Blue/White Knock Down, Skógarnytjar, The Wanderer, Yuzu, Amachine-A, Amen
could have started life as a pair of
jeans or hospital bed sheets.

Fashion Design Of The Year
Winner:
Arnar Már Jónsson (Machine-A)
Combining a neutral colour pal-
ette with practical designs, Arnar
Már Jónsson’s sophisticated, mod-
ern menswear caught the panel’s
eye. One judge described his work
as a “strong and carefully crafted
line,” praising Arnar’s interest-
ing choices of material. He brings
specialised fabrics and structural
elements from activewear into his
designs to ensure his garments
are suitable for Iceland’s harsh cli-
mate.
Joint Runners-Up:
Hildur Yeoman, The Wanderer
Mainstay of the Icelandic fashion
scene, Hildur Yeoman’s Wanderer
collection went down a storm. The
eye-catching designs feature fresh
pastel shades with jewel-toned ac-
cents and beach-inspired prints.
“Hildur continues to build her
universe and adds new and great
pieces,” one judge concluded.
Joint Runners-Up:
Eygló, Amen
Amen is “full of humour, but it’s
not a joke,” according to the panel.
Eygló Margrét Lárusdóttir’s rebel-
lious collection oozes character.
The designs are well-thought-out
and wearable for all occasions but
retain a crucial playfulness.
Looking Forward To:
Usee
“Simplicity, humour and a die-
hard love for the outside world”
underline Usee’s work, one judge
noted. A strong environmental-
ist streak runs through their de-
signs, inspiring interesting ma-
terial choices and informing the
studio’s commercial ethics. Pan-
ellists can’t wait to see how their
interesting ideas develop.

Project Of The Year
Winner:
Skógarnytjar — Björn Steinar
Björn Steinar has won over the
judges for a second year in a row.
Eco-conscious as ever, Björn’s new
furniture collection showcases
Icelandic wood whilst focusing on
the industry’s sustainability. In-
formed by an impressive two years
of research and development con-
ducted in collaboration with the
Icelandic forestry sector, his de-
signs are thoughtful yet simple,
embodying “Icelandic countryside
chic” according to the panel.
Runner-Up:
Yuzu — Haf Studio
Come to Yuzu for the Japanese
burgers, stay for the aestheti-
cally pleasing interiors. Haf Stu-
dio drew on Nordic and Japanese
aesthetics to create a welcoming
open-plan dining venue, complete
with eye-catching seating and a
transparent yellow glass kitchen
at its centre. Judges enjoyed the
collaboration of different talents
and described the restaurant’s at-
mosphere as “exciting and relax-
ing at the same time.”
Looking Forward To:
Melur Mathús
Be prepared to wow all you meet
with your horticultural knowledge
after visiting the Melur Kitchen.
In this unique dining experi-
ence, all five senses are engaged
to fully acquaint visitors with the
wonders of the Melur grass. The
designers behind this project pay
homage to the full wonders of
this resilient plant that somehow
manages to thrive amid Iceland’s
black sands.
The Panel:
Valur Grettisson
Editor-in-Chief, The Reykjavík Grape-
vine, Chairman of the panel
Gar#ar Eyjólfsson
Director of Studies MA Design,
Associate Professor
María Kristín Jónsdóttir
Editor-in-Chief, HA Design Magazine
Stefán Svan
Co-owner of Stefánsbú#/p3
Sara Jónsdóttir
Former director of DesignMarch
17The Reykjavík Grapevine
Issue 04— 2020
Weekend
Brunch
Dinner
& music
drinks
& view
ingólfsstræti 1,
101 Reykjavík
skyreykjavik.com
#eatinthecenterRESTAURANT & BAR