Atlantica - 01.11.2001, Qupperneq 9

As the world is, by now, unfortunately only too
aware, no major international carrier has
escaped the negative consequences of the trag-
ic events of 11 September, and in this respect,
Icelandair is certainly no exception.
To meet this sudden change in industry condi-
tions and the resultant downturn in passenger
demand, Icelandair, like other airlines, has
found it necessary to implement a number of
changes to its schedule for the coming months.
Among the measures we have taken to meet the
current situation is a reduction in transatlantic
flights. While scheduled services to Baltimore,
Boston, Minneapolis and Orlando will continue
as usual, although at a slightly reduced fre-
quency, those to New York will be temporarily
discontinued from 9 January to 12 March.
At the same time, Icelandair services to European destinations have been reduced
somewhat, the effects of which will be felt mainly on routes between Iceland and
continental Europe, and to a lesser extent on those to Scandinavia and the UK.
Despite the gravity of the present situation, however, there is much from which we
should take encouragement. Over the past ten years, Icelandair has completely
rebuilt its activities, a process which has included a complete renewal of our fleet
and restructuring of our international route and marketing network.
Since these efforts began, air travel to and from Iceland has grown by 65-85%,
depending on season – an achievement that has not only confirmed Icelandair’s
position at the forefront of Iceland’s travel industry, but has also brought the airline
international recognition for creative and innovative marketing.
Throughout its history, Icelandair has devoted itself towards providing its customers
with the best service possible, and the success of this policy has seen the airline
emerge in recent years as a consistent top performer in passenger satisfaction sur-
veys, opinion polls, press articles and a variety of other media reviews.
Experience has shown that adversity, no matter how great it may seem at the time,
often brings with it new and sometimes unexpected opportunities. As we look to the
future, it is Icelandair’s intention to identify these opportunities and to harness them
in our ongoing efforts towards providing our customers with the best quality of ser-
vices possible. We also seek to provide Iceland with an airline able to serve its needs
and those of its travel industry in a rapidly changing world.
A T L A N T I C A 7
Sigurdur Helgason, President and CEO, Icelandair
ICELANDAIR IN-FLIGHT MAGAZINE
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Opportunity in adversity
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