Atlantica - 01.11.2001, Qupperneq 61

SAY CHEESE
The actual dairy industry in Iceland is only a hundred
years old, but milk and milk products have played an impor-
tant role in the Icelandic diet right from the age of the Viking set-
tlement in the ninth century. The cows brought over by the Vikings
have remained isolated for over a thousand years, which protected
them from severe diseases such as Creutzfeldt-Jacob and foot-and-mouth disease. In
Iceland, the use of antibiotics as feed additives and hormone implants as growth promoters are
strictly forbidden. Dairy products from Icelandic cows raised in a pure environment are as good as
nature gets.
In recent years, cheese consumption in Iceland has increased substantially, and Icelanders are now among the
biggest cheese consumers in the world. Icelanders enjoy a slice of mild cheese on their morning toast as much
as they like a strong-flavoured cheese following a meal. Today there are over 90 different Icelandic cheeses,
which is astounding considering that the nation has a population of less than 280,000 and counts only 11 dairies.
A recent consumer survey revealed that the Icelandic dairy industry is considered the country’s best product
developer and Icelandic cheeses have won many prizes abroad.
The Icemart store at Keflavík International Airport offers a wide selection of Icelandic cheeses, perfect for taking
home to friends and family. For further information on Icelandic cheese visit www.ostur.is
ORNAMENTAL DESIGN
Once again the Danish artist Regitze Overgaard has designed the Christmas ornament
for Georg Jensen. Overgaard has wonderfully rendered the atmosphere of Christmas –
snow, parties, songs – in a simple poinsettia. Her artistic design makes the ornament
come alive.
The poinsettia, which is the 18th of the series of Christmas ornaments, is made of gilt
brass with a red ribbon for hanging from the tree. The corolla of the flower is formed by
six small cubic zircons that will make Christmas sparkle in homes great and small.
This year’s 2001 Christmas Ornament can be found in the Icemart store at Keflavík
International Airport.
NATURAL POWER
The wild and untouched nature of Iceland holds many secrets. The constant daylight
of summer make its subarctic flora nutritious and powerful. Icelandic mountain
herbs are a pure, biological product from nature and have played an important role
in the country’s history. These healthy, nutritious herbs have been used for health
and healing for centuries. They are believed to have a beneficial effect on the diges-
tive system and mucous production as well as strengthening the immune system. Mountain herbs
have been used for healing both respiratory and digestive problems, as well as sore throats and
colds. Soprano throat pastilles are made from mountain herb broth which contains natural ingre-
dients to ease pain and protect the mucous membranes in the mouth and throat. Soprano throat
pastilles are excellent for dry, sore and irritated throats and for those who regularly strain their
voices – singers, public speakers and teachers. They are a sugar-free choice for health-conscious
people and are available in three flavours: original, strong and liquorice. Available at the Icemart
store at Keflavík International Airport.
A T L A N T I C A 59
TAX- AND DUTY-FREE NEWS BULLETIN
059-064 ATL601 Leifsstöð-rm 22.10.2001 19:52 Page 59