Atlantica - 01.09.2003, Blaðsíða 38

Atlantica - 01.09.2003, Blaðsíða 38
P H O TO S P Á LL S TE FÁ N S S O N …is how Reykjavík artist Jón Audarson describes his latest labour of love, Nonnabúd. This downtown shop is a low-ceilinged, blue-walled cavern fixing to sell everything from leather wristbands to cult dairy favourites. Dead, Audarson’s own design label, will headline his shop with its col- lection of “reworked” jackets, hats, silk-screened T-shirts, and plaster casts of deceased birds. Dead’s effortless blend of street art and hipster fashion will appeal both to Reykjavík’s own and to visitors looking for something edgier to bring home than a woolly sweater. Not that Nonnabúd is shy about carrying traditional Icelandic gear. Sheep jawbones, long ago the playthings of children in the Icelandic countryside, will be sold in glass cases as both art and artefact. Iceland’s nebulous holiday brew – Egill's Malt Extract and Appelsín orange soda – will be available for the unseasonable craving. Notably, Nonnabúd will also be the first domestic venue for Icelandic clothing line Aftur. Bára and Raven Hólmgeirsdætur have been selling their “before-used textiles” in London, Paris, Hong Kong, and Tokyo, and, after dressing Björk and gusgus songstress Urdur, have finally decided to give Reykjavík a chance. Why now? Because Nonnabúd is “a tiny shop, and it’s young and happening”, designer Bára explains. “It’s not good for our clothes to be hanging in a shop with Diesel.” No chance of that. KLM Nonnabúd (Nonni’s Shop) Laugavegur 11, 101 Reykjavík Tel. (+354) 551-6811 P H O TO S P Á LL S TE FÁ N S S O N i-site❍ 36 A T L A N T I C A36 A T L A N T I C A SHOPPING “NICE THINGS FOR YOUR HEART…” FINE THINGS NONNABÚD BÚDIN Empty spaces are a challenge, at least according to friends Sigrún Hrólfsdóttir, Elín Hansdóttir and Ragnheidur Pálsdóttir, who found a charming pre-war-style shop on central Laugavegur. A former women’s dress shop, it came complete with wonderful wooden counters, glass dis- play shelves and antique mirrors. “There’s always something sad about empty spaces, and we were horri- fied at the prospect of a minimalist turning up and clearing out the décor in this place,“ says Hrólfsdóttir, who also forms part of artistic trio The Icelandic Love Corporation. So, they went to thinking about what they could do with the premises. The result was to create a lieu where designers could promote their products. “There’s no fixed line of products. We look to the individual and want to keep things varied and creative.” And that’s exactly what Búdin (The Shop) is about, putting creativity into the open. “There are a lot of creative forces around us at the moment. We needed a way to channel it.“ Anyone can turn up at Búdin and bring in their creations. “We’re like a small greenhouse. We take small things in and nurture them. And besides, it’s really warm and cosy in here.“ A web site is currently being set up, intro- ducing the designers. “People have walked in here and said, ‘Yes, exact- ly,’ and then gone home to make the things themselves.“ Perhaps not a very business-like move, but nonetheless, original. “We want to create a whole atmosphere around Búdin; to make it into a lively community cen- tre.“ AMB Búdin, Laugavegur 12 a, 101 Reykjavík, tel. (+354) 690-6225. Open Mon – Fri 12 to 18, Saturday 12 to 16. www.this.is-budin ✤ " 031-042 I-siteE ATL 503-rm 19.8.2003 15:33 Page 36
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Atlantica

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