Atlantica - 01.09.2007, Blaðsíða 83

A T L A N T I C A 81
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TradiTional, The new
Modern
a traditional icelandic sweater that you can
dress up, dress down, and is light enough
to actually wear inside? yes. Cue Farmers
Market, founded in 2005 by designer
Bergthóra Gudnadóttir and musician Jóel
Pálsson, who have managed to marry tra-
ditional nordic design with practicality and
femininity. inspired by their icelandic heritage
and a reverence for one of the most organ-
ic materials found in the world—icelandic
wool—the duo has managed to create a
modern, chic twist on the traditional through
their line of hand-knit sweaters and accesso-
ries. The goal? “To make sustainable pieces
that you can always wear and will last for a
long time,” says Gudnadóttir, who learned
to knit from her grandmother at age five, and
makes all the prototypes herself.
The entire Farmers Market line is made
from natural icelandic wool, which is naturally
water repellent, breathable, odor resistant
and biodegradable. also, because of the
particular knit and the methods used in its
finish, the wearer need not worry about any
scratchiness—just be sure to handwash gen-
tly. farmersmarket.is
available at the iceland Giftstore
at Keflavík airport.