Atlantica - 01.06.2011, Page 58

56 a t l a n t i c a
Flower Power
“My pieces were originally inspired by
clusters of flowers, but the same time
I wanted them to look modern,” says Elva Dögg
Árnadóttir about her range of crocheted neck-
laces simply entitled Elva. “I have always been
drawn to accessories with intricate details, and
in 2009 I started making them for myself. At
the time I was living in Madrid where I came
across an amazing eco-friendly rayon yarn dyed
in a wide range of colors.” Every new collection,
presented in March each year, has twelve color
variants, ensuring that her customers don’t all
wear the same thing, she explains. The latest col-
lection consists of three main designs inspired
by the heart shape. It also includes tasseled ear-
rings in two sizes. “I did not expect to be making
a living from this now, almost three years later,”
confesses Árnadóttir whose previous experience
includes a design degree and for years owning a
vintage clothing shop on Reykjavík’s main street
Laugavegur. “But I still enjoy it immensely and
continue to hand-make all the pieces myself.
Besides, I’m not sure I would trust anyone else!”
Available at Epal, Mýrin, Kraum, Rokk & rósir,
Hrím and Rammagerdin.
DESIGNa
Photo By EgIll IBSEn