Iceland review - 2012, Page 67

Iceland review - 2012, Page 67
 beeRS woRtH tHe tRY   I was surprised to find out that Valgeir Valgeirsson lived next door to me. And when he suggested that I come over for a beer-tasting session, I was so excited I had to bite my tongue in order not to howl like a wolf. Valgeir sat me down in a brown leather sofa.  He turned out to be a lot younger than I had expected. And shorter. And slimmer. For some reason, I had imagined the fat guy from the TV series Jake and the Fatman. Valgeir poured the first beer carefully, tilting the glass like a pro. “Exported Icelandic beer cannot compete with other brands when it comes to price,” he said.  “Our edge has to be something else, such as quality or some kind of uniqueness.” He handed me the first beer. “Now, be honest. The response I’ve had so far ranges from ‘total and complete abomination’ to ‘pure taste of heaven’.” BRíó: This is the beer that won the top prize for the best German pilsner at the World Beer Cup 2012.  It was developed and brewed by Borg brewery and it used to be sold in only one bar in Reykjavík, Ölstofa Kormáks & Skjaldar. Due to high demand, it is now also available at the state-owned liquor store, ÁTVR. KAldI lAgeR: The beer is brewed in Bruggsmiðjan based on an old Czech recipe. It is a lager in the classic Czech pilsner style. Kaldi is the biggest-selling bottled beer in Iceland, includ- ing all the big brand names. It is perhaps not the absolute favorite amongst beer-moguls, but the people love it.

x

Iceland review

Direct Links

If you want to link to this newspaper/magazine, please use these links:

Link to this newspaper/magazine: Iceland review
https://timarit.is/publication/1842

Link to this issue:

Link to this page:

Link to this article:

Please do not link directly to images or PDFs on Timarit.is as such URLs may change without warning. Please use the URLs provided above for linking to the website.