Iceland review - 2013, Qupperneq 30

28 ICELAND REVIEW
ThE IMAGE MAkERs
different fields, artists are working
together. Everybody knows each
other: a person knows a person,
who knows a person, who can
lend you a projector, space or a
bass. here, it’s not about money—
there is no money in the icelandic
creative industries. the driving
force here in iceland is to create,
money is just a bonus.” ingibjörg
continues, “there is no money in
making music videos, therefore
i have great creative freedom.
the record company or the artist
cannot make demands, paying so
little for so much. in one way it’s
good as you can gain experience
and do the things you like with
interesting people. the mentality
here is different, we’re not thinking
about getting an agent all the time,
or getting rich.”
the cover of Valtari was
inspired by the light and airy
feeling ingibjörg and lilja
sensed while listening to the
music. it shows a floating ship,
photographed from air by lilja and
hand-painted with oil by ingibjörg.
is the ship floating in heaven or on
earth? We will never know. 