Iceland review - 2013, Page 76

74 ICELAND REVIEW
sPECIAL PROMOTION
Álafoss – Since 1896
One of Mosfellsbær’s major attractions, located some 20 minutes from Reyk-
javík by car, is the Álafoss factory outlet, where Iceland’s woolens industry
was launched. The store is housed in an old factory, which for decades was
the premises of the leading manufacturer and exporter of Icelandic woolen
products.
The name Álafoss is derived from the warm waterfall behind the factory,
which drove its mills. In homage to its heritage, the store exhibits a selection
of old knitting machinery and photographs from the early days, which form
the basis of a museum. There you can find an extensive selection of woolen
sweaters—all of which were made in Iceland—ranging from traditional styles
to high fashion, along with woolen accessories, arts, crafts and souvenirs at
reasonable prices. alafoss.is
magical mystery Tour
Sit back, relax and enjoy the ride. Iceland Excursions will take you on a magical
tour of the mystery island called Iceland. It’s not hard to believe in the supernatu-
ral when in awe of winter landscapes, steam rising out of bubbling hot springs in
subzero temperatures, frozen waterfalls, the yellowish glow of the winter sun and
bright green northern lights dancing across the black canvas of the sky. To enjoy the
wonders of winter, join Iceland Excursions’ ever-popular Golden Circle Classic and
Northern Lights tours. For a proper hands-on experience, opt for the Viking Horse
and Golden Circle Afternoon. From the back of an Icelandic horse, you become one
with nature. Put your faith in the trusty servant and feel how man, horse and the
surrounding landscape slowly start to merge and how sightseeing becomes a feast
for all senses. All tours run in English with selected trips in French, German and
Scandinavian. icelandexcursions.is
The Pancake Pan of Kraum
Kraum decided to redesign an old tool for making pancakes—the traditional pan-
cake pan—by fitting it with new handles. The pan has been produced for more than
fifty years by Hella metal casting. Kraum chose five great designers to collaborate
on the project and each designer made their own version of a pancake pan: product
designers Tinna Gunnarsdóttir and Stefán Pétur Sólveigarson; clothing design-
ers Ingibjörg Hanna Bjarnadóttir and Sonja Bent; and engineer Steinunn Vala
Sigfúsdóttir. With the project, Kraum’s objective is to redesign an object that has
been a part of Icelandic culture for as long as anyone can remember and, by doing
so, introduce old habits to new generations. kraum.is