Iceland review - 2016, Qupperneq 97

ICELAND REVIEW 95
VARMA
Varma is a local Icelandic
clothing company that fo-
cuses not only on keeping cus-
tomers stylish, but also warm.
Known as “the warmth of Ice-
land,” Varma designs, manu-
factures and sells high quality
products made from pure Ice-
landic wool. The Varma brand
includes: gloves, socks, mit-
tens, hats, headbands, scarves
and shawls, as well as sweat-
ers, cardigans and capes; all
made from Icelandic wool in a
variety of patterns and styles.
All Varma products are proud-
ly made in Iceland.
Ármúli 31, 108 Reykjavík
varma.is
SPECIAL
PROMOTION MADE IN ICELAND
Organic farming and food production thrives in East Iceland.
The warmth of
Iceland.
PROMOTING HEALTHY LIFESTYLES
Móðir Jörð is an organic farm that produces premium Icelan-
dic vegetarian food. Situated at Vallanes, a farm in a beau-
tiful slice of East Iceland, Móðir Jörð grows grain and vegeta-
bles alongside a glacial lake, midway between Egilsstaðir and
Hallormsstaður. They are the key ingredients in Móðir Jörð’s
food range, consisting of healthy and delicious barley, crackers,
chutneys and lacto-fermented vegetables. The certification of-
fice TÚN in Iceland certifies everything grown or produced at
Vallanes as organic.
ORGANIC FARMING AT VALLANES
This area is known for its forests and relatively mild climate. The
fields surrounding Vallanes have been shaped by the planting
of one million trees, some of which shelter the growing crops.
The farm produces an exciting and diverse line of products in-
cluding: barley products, fresh vegetables, vegetarian burgers,
sweet pickled vegetables or chutneys, jams, dried herbs and
local teas, extra virgin rapeseed oil, breakfast barley porridge,
pancake mix, and massage oils made from wild Icelandic herbs.
Móðir Jörð’s products were honored with the Fjöreggið food
award in 2015 – given by the Food and Nutrition Society of
Iceland and the Federation of Icelandic Industries.
IDEAL LOCATION
This summer, Móðir Jörð opened a shop and organic restau-
rant in a new building using wood from the farm. It’s a place
where local food and design meet, and the menu reflects the
seasons and local East Icelandic ingredients for breakfast, lunch
and snacks throughout the day. It’s open 8:00-18:00, Monday-
Saturday, until the end of October. Vallanes is the perfect
destination for people seeking a variety of fresh, organic
produce and wholesome specialty food products.
Vallanes, 701 Egilsstaðir
vallanes.is