Iceland review - 2016, Page 72

70 ICELAND REVIEW
DRY SEASON #4.
that polished or overdesigned. To leave
it a little rough around the edges.” With
another client, Bergsson, a restaurant
in the heart of downtown Reykjavík, it
was a similar starting point. “I was doing
some work designing for Kvosin Hotel,
which was linked to Bergsson,” he says.
“They liked what I did for the hotel and
were looking for a designer that would
convey their approach to food; that it’s
a relaxed place with good food. I chose
to focus on line drawings of a chicken,
sheep, and produce.” The lines are very
clean and defined and the designs appear
on the restaurant building, menus, busi-
ness cards and T-shirts.
Einar’s recent work has not been con-
fined to advertising campaigns and com-
mercial design. He is extremely proud
of the newly-released book Faces of the
North, which features the photography
of acclaimed Icelandic photographer
Ragnar Axelsson (RAX). “Ragnar is such
a force,” says Einar. “I admire his cre-
ativity and skill as a photographer and
love that he’s always trying to take his
concepts further.” Faces of the North was
intended to be a reissue of Ragnar’s ear-
lier book by the same name, which was
140 pages in a smaller format. The new
book spans 400 pages and the pictures
are larger and there is more text behind
the stories of the photographs. “It may
have the same name and have some of
the same photos as his original book,
but this is really a new book,” Einar says.
“It was a pleasure to design it and find
a way to put it all together and make it
work. I’m very excited for people to see
it and enjoy Ragnar’s photos and stories
in greater detail. There’s a lot more
about the subjects and what they were
going through. Sometimes it’s a funny
story and sometimes it can be tragic and
D E S I G N
The cover of RAX’s recently-published
book Faces of the North.
Design for Icelandic
skincare brand
BIOEFFECT.