Reykjavík Grapevine - 11.01.2008, Blaðsíða 28

Reykjavík Grapevine - 11.01.2008, Blaðsíða 28
Pay Attention! Júníform is a boutique clothing store on Hver- fisgata where owner and fashion designer Birta Björnsdóttir offers her highly personal one-off cre- ations. Six years ago, Birta came to the conclusion that she needed a studio of her own to develop her creativity and her love for design. The studio on Hverfisgata has slowly evolved into a shop that is today one of the most popular designer stores in town. For the first four years, Birta produced all items herself. She has since moved on to focus exclusively on the design aspect. Although Birta makes use of new special fabrics in her design, she also likes to use vintage dresses, making use of old fabric, or redesigning a classic garment. Many of her customers utilise her website to select dresses and then come in for a personal fit- ting. The fittings take place at the store or via mail if you don’t live near Reykjavík. The clothing is al- ways Birta’s own design but she adjusts clothes to the customer’s liking when required. Hverfisgata 39, 101 Reykjavík Text by Merituuli Holm and Jennifer Ivars Júníform B12 | Reykjavík Grapevine | Issue 01 2008 | Shopping Clockwise from the top: 695 ISK Blue Skies bubble-bar for bubble baths made from the finest essential oils and safe synthetics. With the scent of cinnamon and patchouli. Lush, Kringlan, 105 Reykjavík 16.400 ISK A handmade white poncho from sheep’s wool. Hanna Design, Laugavegur 20B, 101 Reykjavík 3.800 ISK A woollen doormat for cold winter nights. Hanna Design, Laugavegur 20B, 101 Reykjavík 25.900 ISK A unique green dress designed by Birta Björns- dóttir. Júniform, Hverfisgata 39, 101 Reykjavík 495 ISK Golden Slumbers bath-bomb works like an aro- ma-therapeutic soap that colours the water and fills it with oils to soften your skin. Lush, Kringlan, 105 Reykjavík 26.900 ISK A unique black dress by Birta Björnsdóttir. Júniform, Hverfisgata 39, 101 Reykjavík

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