Reykjavík Grapevine - 11.01.2008, Qupperneq 28

Pay Attention!
Júníform is a boutique clothing store on Hver-
fisgata where owner and fashion designer Birta
Björnsdóttir offers her highly personal one-off cre-
ations. Six years ago, Birta came to the conclusion
that she needed a studio of her own to develop
her creativity and her love for design. The studio
on Hverfisgata has slowly evolved into a shop that
is today one of the most popular designer stores
in town.
For the first four years, Birta produced all
items herself. She has since moved on to focus
exclusively on the design aspect. Although Birta
makes use of new special fabrics in her design,
she also likes to use vintage dresses, making use
of old fabric, or redesigning a classic garment.
Many of her customers utilise her website to
select dresses and then come in for a personal fit-
ting. The fittings take place at the store or via mail
if you don’t live near Reykjavík. The clothing is al-
ways Birta’s own design but she adjusts clothes to
the customer’s liking when required.
Hverfisgata 39, 101 Reykjavík
Text by Merituuli Holm and Jennifer Ivars
Júníform
B12 | Reykjavík Grapevine | Issue 01 2008 | Shopping
Clockwise from the top:
695 ISK
Blue Skies bubble-bar for bubble baths made
from the finest essential oils and safe synthetics.
With the scent of cinnamon and patchouli.
Lush, Kringlan, 105 Reykjavík
16.400 ISK
A handmade white poncho from sheep’s wool.
Hanna Design, Laugavegur 20B, 101 Reykjavík
3.800 ISK
A woollen doormat for cold winter nights.
Hanna Design, Laugavegur 20B, 101 Reykjavík
25.900 ISK
A unique green dress designed by Birta Björns-
dóttir.
Júniform, Hverfisgata 39, 101 Reykjavík
495 ISK
Golden Slumbers bath-bomb works like an aro-
ma-therapeutic soap that colours the water and
fills it with oils to soften your skin.
Lush, Kringlan, 105 Reykjavík
26.900 ISK
A unique black dress by Birta Björnsdóttir.
Júniform, Hverfisgata 39, 101 Reykjavík