Reykjavík Grapevine - 16.07.2010, Page 1

VIKINGS
'Corporate' vs. 'regular':
which marauder is
YOUR favourite?
ELVES
Icelanders
don't really
believe in them.
BJÖRK
Not a fan
of the Magma
deal.
NORTHERN LIGHTS
You can't see them
during summer, so
you'll need to come back.
TRAVEL
Climb a glacier,
float in a lagoon,
have some fun.
IN THE ISSUE
+ COMPLETE CITY LISTINGS - INSIDE!
THE ESSENTIAL GUIDE TO LIFE, TRAVEL & ENTERTAINMENT IN ICELANDYOUR FREE COPY
Issue 10 – July 16 - July 29 – 2010
A number of start-up companies (as well as some more established ones) in the 'creative sectors' are doing their best to
pull up Iceland's still-sinking economy by the bootstraps. But what sort of environment are we creating for these would-be
saviours, and what sort of environment do they need to thrive. Sveinn Birkir Björnsson investigates. Page 20.
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