Reykjavík Grapevine - 14.07.2017, Qupperneq 31

ethos. “But now I understand more
about this business so I know what
I can do next. Fashion is harsh.”
Fuck your skirt up
But what’s next? Alexander pauses,
smirking. He looks away but you
can almost hear wicked wheels
turning in his head, searching for
a pithy catchphrase or dramatic
response. At this point in the in-
terview, I’m used to it.
“Well, that is none of your con-
cern, Hannah Jane.”
He says before put-
t i ng h i s bi za r re
welding sunglasses
back on. “This in-
terview is over. You
have been excused.”
Without breaking
character he gets
up and walks to the
door. I start think-
ing that maybe he’s
not joking, but fi-
nally Kirchner turns
around and laughs.
He’s a good actor.
“OK well I just
shot my own look-
book to send to
stores.” He shows
me some of the shots
on his phone. “I am
also making a web-
store and looking
to mass-produce some stuff.” He
pauses. “Yeah, but it’s hard, I am
so used to being selective, being
able to sell to the people I would
want to wear my stuff.” He names
some recent customers, all local
artists and rappers. “This is busi-
ness though. I have to figure like—
Alex, drop the personal stuff. Just
don’t give a fuck about who buys it,
but hopefully it is someone amaz-
ing.” For now, contact him directly
for a piece. Everything is custom,
bespoke, and priced accordingly.
“In the end, it is only fabric
though.” Kirchner says as we start
packing up. “It can be a breath of
fresh air in a bag.”
He gets up, grab-
bi ng h i s jacket .
“But, you know, you
might stain your
shirt. You might
get into a fight.” He
puts back on those
chunky glasses and
brushes his long
hair back. “Or you
might have super
sex and fuck your
skirt up.” He throws
the jacket on. It’s
oversized, stream-
lined; the gold let-
ters of “Alexander
Kirchner” glitter
in the sunlight. He
smirks. “And for
e v e r y o n e r e a d -
ing this: Don’t put
anything in your
face that you can’t eat.” He mimes
faux-seriousness. “And drink a lot
of water. It’s good for you, OK, now
you are excused.”
31The Reykjavík GrapevineIssue 12 — 2017
“Completely
black or white,
Kirchner’s
looks emit-
ted an indus-
trial bondage
feel—fitted
but utilitar-
ian, like post-
apocalyptic
health goth.”
gpv.is/culture
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