Reykjavík Grapevine - 16.03.2018, Page 19

“The praise of being
hard-working is a
big part of Icelan-
dic culture. But it’s a
true social evil. When
you work indepen-
dently, projects come
in and you can’t really
control them—but at
the same time, it’s so
expensive to live here
that you have to work
constantly. You have
to take the projects
to survive. So how do
you last in this field?
This can’t happen
so often that you
crash completely.”
Finding The
Heartbeat
Words: Alice Demurtas Photos: Hörður Sveinsson
AFTER 15 YEARS IN DESIGN, GUÐFINNA MJÖLL MAGNÚSDÓTTIR TALKS
PROTECTING THE ENVIRONMENT AND WHY NO DESIGNER IS AN ISLAND
19The Reykjavík Grapevine
Issue 04 — 2018