Reykjavík Grapevine - 24.05.2019, Blaðsíða 39

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Lifestyle 39The Reykjavík GrapevineIssue 08— 2019
FANCIES is where we talk to Reykjavík's most fashion-forward figures about style
Natalia Sushchenko (31) is a fashion designer, member of band Pale Moon,
and the owner of Kvartýra №49.
Kristín is wearing:
▶ The jacket was made for our band Pale
Moon. It’s my design but it’s not branded.
▶ Sushchenko top, prototype from my col-
lection.
▶ Vintage pants from Spúútnik.
▶ Phillip Lim shoes.
▶ Anel Rinat x Sushchenko necklace.
▶ The glasses were bought in a market in
Barcelona.
Describe your style in five words: Colours. '70s.
DIY. Conscious. Designer.
Favourite stores in Reykajvík: Well, of course,
Kvartýra №49, where I highlight the brands that
I love. I also like vintage stores. Spúútnik is one
of my favourites, since their selection is well
thought out. Another vintage store I am curious
about is Wasteland. I prefer design and vintage
clothing—it’s a more conscious choice of
consuming. There must be more great
stores around, but I am always too busy
to explore.
Favourite piece: There’s one chunky
sweater that my mom knitted for me
recently that is amazing. She never uses
patterns, she just creates on the go. She is
a designer who never got a chance to shine.
Her works have more value than the things you
can buy. That’s probably where I get my design
intuition.
Something I would never wear: Fashion changes
all the time and it’s tricky to say, but, at this point,
I’ve stopped consuming cheap mass-market
clothing. After studying fashion design and do-
ing your own line, your perspective changes on
the industry and you don’t want to buy clothing
that will make you feel guilty. With mass-market,
you never know where it came from and how this
piece of clothing could cost so little. There must
be some suffering behind a $5 T-shirt. I don’t
want to be part of it anymore.
Lusting after: Here are a couple of designers
that I’ve always been inspired by. One is Alexan-
der Wang, but I kind of grew out of his style. He
uses black a lot and I really like colours at the
moment. The other brand is Acne Studios. They
have knitted polo shirts right now that are really
well made and look gorgeous. There’s also young
brands I love, for example TTSWTRS from Ukraine. I
want pretty much every piece from their collec-
tion—it will be available in Kvartýra very soon.
Wo
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