I & I - 2011, Qupperneq 47

47I&I
vík prjónsdóttir scArF FActory
Knitwear company Vík Prjónsdóttir operated a scarf factory on
the city’s main shopping street Laugavegur, allowing guests
to observe the production process and purchase freshly made
scarves, made by designers as well as Víkurprjón’s staff.
krAds – pLAytime
In the courtyard of the Reykjavik Art Museum, Hafnarhúsid, the
Icelandic / danish architectural firm KRAdS did a site-specific in-
stallation giving guests a glimpse of the traveling workshop PLAY-
TIME. developed in collaboration between KRAdS and danish toy
manufacturer LEGO, creativity is unleashed through a mixture of
play and specific obstructions.

sound oF FAsHion
Fashion houses Andersen & Lauth and Farmers Market, in col-
laboration with filmmakers and musicians, hosted an event at
Reykjavik Art Museum, Hafnarhús. The sophisticated and adven-
turous feel of Andersen & Lauth was entwined with the air of the
countryside romance surrounding Farmers Market, resulting in
an Icelandic fairy tale for eyes and ears.
wAreHouse
The Association of Product and Industrial designers
invited the public to an exhibition, featuring new and
exciting products by more than 20 designers.

A LigHt in tHe dArk
Toppstödin, an energy plant of innovation and skill, resides
in an historic electrical plant in Ellidaárdalur. There, creative
minds, designers and tradesmen share their experience and
knowledge, resulting in a variety of innovative design, includ-
ing toys, furniture, clothing and vehicles. At designMarch,
the Top People hosted an exciting array of installations and
events, introducing their work to the public.
FLOURISHING design
last March, the Iceland design center presented the third annual designMarch in Reykjavík. Featuring
Iceland’s internationally renowned veterans in the field as well as fledgling designers, the festival included
a wide range of exciting events, exhibitions and lectures. Here are some of the festival’s highlights.
By Ásta Andrésdóttir