Atlantica - 01.02.2002, Blaðsíða 9

This year marks the tenth anniversary of Visionaire. For those not familiar with this very exclusive publica-
tion, it’s more like a creative album than a regular mag, featuring some of the foremost people working in
and around the fashion industry.
Each edition is custom-designed by a sponsor and handnumbered. Those with a passion for fashion could
not help but cherish some of Visionaire’s creations, which have been packaged by the likes of Louis Vuitton,
Shiseido, Gucci and Comme de Garçons no less.
While most fashion magazines are a focus on that world, Visionaire is more of a slice of that sphere, show-
casing the efforts of up-and-coming designers, photographers, art directors, personalities and image makers.
Iceland’s creative ambassador Björk featured on the cover of the last issue which worked to the theme of
‘power’. The magazine’s editor, Cecilia Dean, explains their choice:
“We really like Björk – her music, her sense of style, her personali-
ty, her individuality – and we were in touch with her and Inez van
Lamsweerde and Vinoodh Matadin, who were about to shoot her
next music video, so it all seemed so natural and perfect.”
Every Visionaire edition is built around a theme and with only 6,000
copies produced, the finished product is not likely to be kicking
around your dentist’s surgery. See visionaireworld.com if you’re not
short for this month’s rent – as you might imagine, it’s a little bit
pricey. JMcC
FROM HERE AND THERE
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A T L A N T I C A 7
Off the Peg
SILK-SCREEN DESIGN BY TOM PECHEUX
FROM VISIONAIRE 36 POWER
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007-015 ATL102 Airmail 14.12.2001 14:12 Page 7