Atlantica - 01.11.2002, Qupperneq 7

Since its inception, Icelandair has played a leading
role in the development of tourism in Iceland. Today,
travel is Iceland's fastest-growing industry and is
one of the country's major sources of foreign cur-
rency earnings. This year promises to be one of the
best ever for Icelandic tourism.
Iceland has become a year-round destination,
attracting growing numbers of tourists from all over
the world, drawn by the dramatic nature that makes
Iceland unique. Spectacular landscapes depict
Iceland's geological history, born of volcanoes, gey-
sers, hot springs and glaciers – Fire and Ice – to cre-
ate scenic fields of lava, powerful waterfalls, mean-
dering rivers and magnificent sea cliffs. This vast,
unspoiled land is nature's playground and the ideal
setting for adventure.
Iceland is quickly becoming Europe's hottest destination, attracting not only the sea-
soned travellers who have been faithful to Icelandair throughout the decades, but also
the younger generations who seek a different kind of travel experience.
Every season offers its special brand of activities, including hiking, biking, horseback
riding, off-road driving, fly-fishing, whale watching, river rafting, snowmobiling, skiing
and Iceland's favourite pastime: swimming. The list is endless.
Iceland is the cornerstone of Icelandair's operations, which are in many ways unique
among international airlines. Apart from our role as a passenger carrier, we provide
comprehensive travel services to and from our home country, offering everything from
hotels and car rental to guided tours of Iceland's many attractions, in addition to inter-
national cargo and charter services.
With roots stretching back more than 65 years, Icelandair is proud of its position as one
of the world's longest-established airlines. Icelandair remains committed to continuing
our tradition of service for generations to come.
A T L A N T I C A 5
Sigurdur Helgason, President and CEO, Icelandair
ICELANDAIR IN-FLIGHT MAGAZINE
Head Office, Advertising:
Heimur Ltd.
Borgartún 23
IS-105 Reykjavík
Iceland
Tel: (354) 512 7575
Fax: (354) 581 8646
Iceland@icenews.is
www.icelandreview.com
Overseas Advertising
Representatives:
DENMARK:
Jungersted og Brostrøm
Allégade 8F
DK-2000 Frederiksberg
Denmark
Tel. (45) 33 22 20 20
Fax (45) 33 22 99 59
SWEDEN:
SAS Media AB
Gävlegatan 18 B
S-113 30 Stockholm
Sweden
Tel. (46) 8 797 03 00
Fax (46) 8 728 85 38
UK:
JB Nordic Media Ltd.
20-28 Dalling Road
Hammersmith
London W6 0JB
England
Tel. (44) 181 742 6644
Fax (44) 181 563 7026
BENELUX:
Media Partners
Stroombaan 4
NL-1181 VX Amstelveen
The Netherlands
Tel. (31) 20 547 3600
Fax (31) 20 647 5121
FRANCE:
Inflight Media Marketing (IMM)
63, rue Sainte-Anne
F-75002 Paris - France
Tel. (33) 1 44 55 08 02
Fax (33) 1 42 97 95 10
GERMANY:
MP International Media Service GmbH
Buchardst. 17
D-20095 Hamburg
Germany
Tel. (49) 4 3252 6648
Fax (49) 4 3252 6640
JAPAN:
U. I. Media Service Inc.
1-22-23-306
Ebisu, Shibuya-Ku
Tokyo 150
Japan
Tel. (81) 3 5449 4909
Fax (81) 3 5449 4907
Destination Iceland
Sigurdur Helgason,
President and CEO, Icelandair
005 ATL 602 Sig.Helga-rm 23.10.2002 11:32 Page 5