Atlantica - 01.01.2006, Síða 73

➔
Icelandair has formed a new partnership with
LazyTown, the hugely successful children’s show. The
kick-off for the partnership was a big Family Festival
that attracted 15,000 visitors.
Sportacus, the main character from the TV show,
visited the festival and got the kids jumping up and
down and having fun while at the same time educat-
ing them about the benefits of a healthier lifestyle.
Various artists came and entertained visitors, who
had a blast. The enormous Mountain of Fruit was
well received and was eaten to the ground by the
end of the day.
Icelandair is very pleased with this partnership and
will use LazyTown’s concept of fun and healthy living
in its services for its youngest travelers. It opens
up many new ideas for serving parents and families
even better by making it easier to travel with chil-
dren. Among the new family-oriented services are
special children’s fares, intended to lower the total
travel cost for families, and a special information
website where children can learn about interesting
places to visit at Icelandair’s various destinations.
Service onboard will also be increased with a new
healthy inflight menu for children, a la LazyTown. At
the beginning of 2006, Icelandair will also add the
LazyTown television and radio shows to its aircrafts’
in-flight entertainment systems.
LazyTown has managed to successfully introduce
its philosophy of healthier living to children all
around the world with its children’s television pro-
gram. The program has received the Nordic Health
Award for its outstanding message.
Some 15,000 Attend the Icelandair-LazyTown
Family Festival
Icelandair at w o r k➔
Having swept Icelanders off their feet, Iceland’s popular
girl band Nylon will now take off with Icelandair for
the music scene in London. Icelandair is proud to be
working with the four girls and to be taking part in their
adventure by flying them between Iceland and London.
Atomic Kitten manager Martin O’Shea will manage
Nylon’s UK debut. The Kittens are the second most
successful girl band ever to release in Britain. (The Spice
Girls are at the top.) “In March, Nylon will launch their
promotional tour throughout the UK and Scotland, and
hopefully by then we will already have released the first
single in the UK. We also plan to release an album by
next fall,” says O’Shea. “I very much look forward to this
time, and after my visits to Iceland I’m very excited to
be introducing the Nylon group to the UK.”
“We can’t wait to get to the UK, we have abso-
lutely fallen in love with London and aim to rent an
apartment very close to an H&M store,” says Alma
Gudmundsdóttir, one of Nylon’s singers, laughing. “It
is great to work with the people at Icelandair. They
have been very active in helping Icelandic musicians
promote themselves abroad, both through the Iceland
Airwaves music festival and also their travel fund, from
which musicians can apply for grants to hold concerts
abroad.”
Nylon’s first and second albums both went straight
to the top of Iceland’s music charts. In the mere 18
months since their debut, the girls have had their
own TV show, which ran for a year, have released two
albums, one DVD, and a best-selling book about the
band. Nylon has recorded many songs in Icelandic and
17 in English.
71
London Calling
for Nylon
067 ATL106 Icelandair.indd 71 19.12.2005 10:57:47