Atlantica - 01.02.2006, Síða 72

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Icelandair has formed a partnership with LazyTown, the
hugely successful children’s TV show. LazyTown has intro-
duced its philosophy of healthy living to children all around
the world and has received the Nordic Health Award for
its outstanding work. The collaboration includes many
activities, the latest of which is adding a Lazy Town radio
station to Icelandair’s in-flight entertainment.
The new children's audio program will reflect
LazyTown's concept of fun and healthy living. Kids will,
for example, hear advice on how to eat right and be
active, told in an interesting way by LazyTown's famous
characters. Icelandair will use the concept in more of
its services for its youngest travellers, including special
children's fares, intended to lower the total travel costs
for families. Icelandair is very pleased with this partner-
ship and will use LazyTown’s concept of fun and healthy
living in services for its youngest travelers. Among the
new family-oriented services are special children’s fares,
intended to lower the total travel cost for families, and
a special information website where children can learn
about interesting places to visit at Icelandair’s various
destinations. Service onboard has already been increased
with a new healthy in-flight menu a la LazyTown for kids, in
addition to LazyTown television and radio shows that will
be added to Icelandair’s in-flight entertainment.
LazyTown Radio on Board
Icelandair transported over one and a half
million passengers in 2005 – a total of
1,526,241 people and the greatest number of
passengers that the airline has transported
in one year. On average, Icelandair aircraft
took off 28 times daily and transported
over 4,200 passengers every day in 2005.
The airline’s steady increase in traffic
has defined the operation in the past
several years as well as reflecting the
tremendous growth in Icelandic tourism.
New destinations have been added and
frequency to older destinations has
increased, resulting in the acquisition of
larger aircraft with all the latest technology.
All of the above have given Icelandair those
record-breaking results, and the operation
is greater than ever.
A record number
of passengers!
Starting this spring, Icelandair will use
Orlando Sanford International Airport
for its operations in Orlando, instead of
Orlando International Airport. Well-situated
in the eastern part of the city, Orlando
Sanford is the fastest growing airport in
America.
“With this move we are increasing our
passenger service and our efficiency. The
Sanford agreement is great for us and is a
testimony to our dynamism. We are con-
stantly looking for ways to improve our
product and we are convinced our custom-
ers will appreciate the comforts of this
airport,” says Jón Karl Ólafsson, President
and CEO of Icelandair.
Orlando Sanford is especially efficient for
those holidaying in Orlando and the sur-
rounding areas. The airport service is first
class, with very good shops and restaurants
and short walking distances to car rent-
als and other services. Daytona Beach is
only 45 minutes away and it is the same
short distance to Disney World and other
attractions.
The first Icelandair flight into Orlando
Sanford is on 27 March 2006.
Visit www.orlandosanfordairport.com for
more information.
Moving to Sanford
Standing, from left: Cassie McFarland, Juniper Bank; Elísabet Hilmarsdóttir, mgr. ICC;
Jón Haukur Baldvinsson, sales mgr US region; Melissa Tytko, marketing mgr. US region.
Sitting, from left: Matthew Naimie, vice-president partnership development; David Harris, senior director
partnership development; Helga Árnadóttir, dir. ICC; Gunnar Eklund, general manager US region.
New Icelandair Mastercard in the US
Icelandair and Juniper, a member of Barclays Group, are
introducing a new co-branded Icelandair MasterCard
issued in the United States, offering great rewards to cus-
tomers and members of the Icelandair Customer Club.
Helga Árnadóttir, Director Icelandair Customer Club, said
the new card brings great value to those who use the
frequent flyer program at Icelandair and that the market-
ing partnership with the Barclay group is valuable for the
Icelandair Customer Club.
“The Icelandair World MasterCard offers 10,000
Customer Club Bonus Points on first use and up to 5,000
Points for balance transfer,” says Helga. “In addition to
that, customers receive two points for every dollar spent
on Icelandair travel and one point for every dollar spent
anywhere else. The Icelandair Platinum MasterCard
offers 5,000 Customer Club Bonus Points on first use
and up to 5,000 points for balance transfer. Users receive
one point for every dollar spent on Icelandair travel and
one point for every two dollars spent anywhere else with
no annual fee.” She says redeeming the points is both easy
and convenient with flights, hotels, and car rentals, and
options for redeeming points are continuously growing.
“Our concern is for our members first and foremost.
We hope this adds even more to their satisfaction with
the Icelandair Customer Club and we sincerely welcome
new members.”
Get more information at www.icelandairmastercard.com
Over 15,000 attended the Icelandair family festival
celebrating the partnership with LazyTown.
067 ATL206 Icelandair.indd 70 21.2.2006 9:24:08