Iceland review - 2012, Qupperneq 90

88 ICELAND REVIEW
sPECIAL PROMOTION
tradition Meets Modernity
The young Icelandic fashion design company Farmers Market has raised a few eye-
brows lately in the international design world for its high-quality knitwear and con-
cept. Established in 2005 by an Icelandic couple—a designer and a musician—Farmers
Market draws its design inspiration from the Icelandic heritage where, for centuries,
man and animals have cohabited in harmony challenged by harsh nature. Its style has
been described as revitalized Icelandic traditional design, combining Nordic design el-
ements with chic modernity. To buy Farmers Market clothes and accessories you can
either visit their own funky flagship store called Farmers & Friends in the old harbor
area (about a 15- minute walk from the Reykjavík city center) or one of their resellers
listed on their website farmersmarket.is
icelandair Hotel reykjavík Marina
The newest addition to the Icelandair hotel chain, Reykjavík Marina, is, as its
name suggests, centrally located at the old Reykjavík harbor. The four-story
renovated building, unveiled in the spring of 2012, features bright and funky
maritime-inspired rooms and luxury suites with high ceilings and great views.
Top floor rooms come with private balconies that look out over the harbor,
downtown Reykjavík, and Esja, the mountain across the bay. Converted from
a warehouse space, the bar and 24-hour canteen called the Slipp Café has be-
come the place for an energizing breakfast, midday feast, or an evening with
friends. The in-house mini theatre screens a selection of Icelandic films with
English subtitles.
Merging style and Function
Leading design store Kraum proudly presents Huginn Muninn, an Icelandic
clothing brand led by one of the most established families in the Icelandic
textile business and motivated by the vision to make high-quality clothing
available to everyone. Merging style and function in a balance designed to
match the needs of the modern active individual. Huginn Muninn presents
a crafted experience in functional high quality fabrics of, with the shirt and
blouse as its signature declaration of excellence. Born in today’s lifestyle,
Huginn Muninn celebrates its philosophy by elegantly reconnecting with the
essence of Icelandic tradition, becoming the ever-present eye in every step of
the process. Fashion designer and tailor Guðrún Guðjónsdóttir is the mind
and craft behind Huginn Muninn’s collections. kraum.is