Iceland review - 2016, Side 94

92 ICELAND REVIEW
REYKJAVÍK
MEET IN THE MIDDLE
Reykjavík is quickly becoming a pop-
ular destination for meetings, incen-
tives, conferences and events (MICE)
in Europe. Situated midway between
North America and Europe, a growing
number of international companies and
organizations are choosing Reykjavík for
its convenient location, accommodating
facilities, great food, comfortable hotels
and thriving culture. Additionally, Ice-
landic nature is a draw for its inspiring
beauty, energy and diversity which injects
creativity into meetings and events. Won-
drous waterfalls, vast glaciers, towering
volcanoes, and soothing hot springs are
all part of the breathtaking landscape.
“A destination that fulfills professional re-
quirements and provides memorable sto-
ries is surely something an event planner
is looking for,” says Brynja Laxdal, director
of marketing at Meet in Reykjavík. “The
wide network of suppliers within the Meet
in Reykjavík Convention Bureau offers re-
sources and the experience to design un-
forgettable events.”
CAPTURE THE ENERGY OF ICELAND
Reykjavík is home to high-quality facilities.
“The trend within the meetings industry
is to incorporate wellness,” says Brynja.
“Many visitors talk about the special en-
ergy they feel during their stay. The val-
ue of resting the mind through exposure
to nature is well documented as it invig-
orates us and refreshes our ability to pay
attention. In Iceland you can choose from
various meeting facilities that offer stun-
ning views that can revive tired minds. The
most prominent one is the gorgeous Har-
pa Concert Hall and Conference Centre.”
Situated close to the harbor, Harpa was
designed by Icelandic/Danish architect
Ólafur Elíasson, and has become a favorite
among design aficionados.
While Reykjavík is the capital city, it
maintains a small-town friendly charm with
a Nordic twist. The city’s inhabitants are
known to be creative, contributing to a
thriving art and design scene, and there
are many local stylish boutiques, galleries
and shops for locals and tourists to ex-
plore. The city center is easy to navigate
by foot and a walk along the harbor, close
to Harpa, is postcard perfect. Walking
paths are a wonderful way to spend some
time with colleagues or potential clients.
Additionally, there are numerous hotels
offering everything from large to small
conference rooms, luxurious suites to
minimalist cool accommodation, and the
restaurant scene is surprisingly diverse:
from seafood restaurants to sushi bars to
steakhouses.
CONVENTIONS
SPECIAL PROMOTION
Brynja Laxdal, director of marketing
at Meet in Reykjavík.
Iceland’s location between North America and Europe, as well as top-notch
facilities, makes Reykjavík a winning conference and event destination.