Reykjavík Grapevine - 21.09.2012, Blaðsíða 7

In a small fishing village called
Sandgerði we found this 80 year
old freezing room. It is almost as
old as 66°NORTH for this year
marks our 86th anniversary.
According to modern standards
of quality the freezing room is too
humid to store food in so now it is
used to store bait for fishing. The
temperature in the room is close
to -20° celsius or -4° farenheit.
We thought it would be an ideal
location for a photoshoot featuring
our clothing for it reminded us of
Iceland, small, cold and dark but
with a quirky attraction to it.
magazine.66north.is
Small, odd and
extremely cold
Keeping Iceland warm
since 1926
J
ó
n
s
s
o
n
&
L
e
’m
a
c
k
s

•

jl
.i
s

•

s
Ía