Reykjavík Grapevine - 21.09.2012, Page 7

Reykjavík Grapevine - 21.09.2012, Page 7
In a small fishing village called Sandgerði we found this 80 year old freezing room. It is almost as old as 66°NORTH for this year marks our 86th anniversary. According to modern standards of quality the freezing room is too humid to store food in so now it is used to store bait for fishing. The temperature in the room is close to -20° celsius or -4° farenheit. We thought it would be an ideal location for a photoshoot featuring our clothing for it reminded us of Iceland, small, cold and dark but with a quirky attraction to it. magazine.66north.is Small, odd and extremely cold Keeping Iceland warm since 1926 J ó n s s o n & L e ’m a c k s • jl .i s • s Ía

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Reykjavík Grapevine

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