Atlantica - 01.11.2000, Qupperneq 58

56 A T L A N T I C A
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Who knows whether Julius Caesar enjoyed a slice
or two of pizza, the Italian staple that has become
one of the world’s most popular foods. The world’s
third-largest pizza chain got its name from Mike
Ilitch, who, with his wife Marian, founded the chain
in 1959. Recognising her husband’s leadership
qualities, she called him “Caesar”, adding “little” in
front, because of his lack of ambition at the time.
Four decades later, after beginning as a small
local pizza restaurant, Little Caesars has expanded
into an international franchising business. Today
the chain has over 4,600 restaurants all over the
world, with the Iceland branch being the first in
northern Europe. The restaurant makes those
delicious pizzas to take away, and, due to their
emphasis on freshly baked, top quality pizzas, they
do not deliver.
Little Caesars really became a hit with their Pizza!
Pizza! concept that began in the ‘70s, which offers
two pizzas for the price of one. Little Caesars has
earned a reputation for offering the best pizzas at
the lowest price, and for 12 years has ranked first
place in a survey of pizza places by Restaurants and
Institutions magazine. AMB
Little Caesars, Fákafen 11, 108 Reykjavík and branches,
open 11 a.m.–2 a.m., tel. (+354) 580 0000.
Ornate plaster work, art-deco columns, light-weight
aluminium chairs, and smartly dressed patrons talking
away on their cell phones? That’s Rex, one of Iceland’s most
distinguished cafes.
The modern, up-scale, yet simple and spacious interior
carries designer Sir Terence Conran’s signature-style. A
touch of London in Iceland. But Rex is more than style. Just
taste one of the scrumptious, worldly meals prepared with
panache from Rex’s full-service Fusion Kitchen; the gallant
waiters serve up to 27 different types of wine to accompany
the choice meals. Afterwards, unwind in the Mafia Room,
complete with posh leather chairs and small wooden
drawers where customers can store their cigars.
Not hungry? Stop in for an elegant evening of drinks,
mingle and pose with Iceland’s most attractive night-time
callers. Even if you don’t own one of those phones that surfs
the internet, you’re still more than welcome to drop in and
enjoy. EW
Austurstræti 9, 101 Reykjavík. Open Mon.–Thurs. 11.30 a.m.–1
a.m., Frid.11.30 a.m.–3 a.m., Sat. 5.30 p.m.–3.30 a.m.,
tel. (+354) 551 9111.
Rex Style
The Emperor’s Favourite
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