Atlantica - 01.03.2002, Qupperneq 7

This spring, Icelandair will attain a long-awaited
goal, which is to comprise its fleet into one type of
aircraft, the Boeing 757.
Airline companies aim to ensure the satisfaction of
their customers, to improve their quality of life in
some way by various means. One of the founda-
tions for every airline is its aircraft – those technical
wonders constantly developed to better meet the
needs of passengers. Large funds are invested in an
aircraft, and fleet management is the key to a suc-
cessful airline.
Icelandair has worked with Boeing for a long time
and with excellent results. Our fleet of aircraft,
which from the spring of 2002 will comprise of 11
Boeing 757-200/300 jets, offers us a chance to meet the increasing needs of the market,
as well as economising our operating costs with top-of-the-line aircraft. Customers want
safety, service and punctuality, and that is exactly the ideology behind operating only
one kind of aircraft. This simplifies and improves the training of crews and technical
staff, and the upkeep and efficiency in management, the basis for the maximum of com-
fort for passengers on their journey.
The Boeing 757 is tailor made for the unique requirements of Icelandair. Icelandair hopes
to be able to continue to offer its customers the best possible travel deals, both for those
flying to/from Iceland and also to passengers crossing the North Atlantic. The Boeing
757 offers outstanding fuel efficiency and airport performance, it is one of the most envi-
ronmental-friendly aircraft types available, and is highly flexible for use in multiple mar-
kets and stage lengths. The 757 has also proved to be extremely reliable in service.
A T L A N T I C A 5
Sigurdur Helgason, President and CEO, Icelandair
ICELANDAIR IN-FLIGHT MAGAZINE
Head Office, Advertising:
Iceland Review
Sudurlandsbraut 12
IS-108 Reykjavík
Iceland
Tel. (354) 522 2000
Fax (354) 522 2022
iceland@icenews.is
www.icenews.is
Overseas Advertising
Representatives:
DENMARK:
Jungersted og Brostrøm
Allégade 8F
DK-2000 Frederiksberg
Denmark
Tel. (45) 33 22 20 20
Fax (45) 33 22 99 59
SWEDEN:
SAS Media AB
Gävlegatan 18 B
S-113 30 Stockholm
Sweden
Tel. (46) 8 797 03 00
Fax (46) 8 728 85 38
UK:
JB Nordic Media Ltd.
20-28 Dalling Road
Hammersmith
London W6 0JB
England
Tel. (44) 181 742 6644
Fax (44) 181 563 7026
BENELUX:
Media Partners
Stroombaan 4
NL-1181 VX Amstelveen
The Netherlands
Tel. (31) 20 547 3600
Fax (31) 20 647 5121
FRANCE:
Inflight Media Marketing (IMM)
63, rue Sainte-Anne
F-75002 Paris - France
Tel. (33) 1 42 97 95 00
Fax (33) 1 42 97 95 10
JAPAN:
U. I. Media Service Inc.
1-22-23-306
Ebisu, Shibuya-Ku
Tokyo 150
Japan
Tel. (81) 3 5449 4909
Fax (81) 3 5449 4907
An Efficient Fleet
005 ATL 202 Sig.Helga 1.2.1904 5:21 Page 5