Atlantica - 01.06.2002, Qupperneq 11

Atlantica - 01.06.2002, Qupperneq 11
Results from regular operations of Icelandair and its subsidiaries, before tax, improved by ISK 745 million during the first quarter of 2002, compared with the same period the year before. This is a clear indication that the operational reform plan launched after September 11 is delivering results. The recovery signs are clearest in international pas- senger services and in domestic services by Air Iceland. A strong performance has also been seen by the new subsidiary, Icelandair Charter and Leasing. The main reasons for Icelandair's operational improvement are the reforms made to its opera- tions after September 11, in addition to favourable external conditions. The company has significantly scaled down its production and seat availability during the winter months and cut various operating costs. At the same time the com- pany stepped up its marketing on behalf of the Icelandic tourist industry in cooperation with the Icelandic government, and managed to defend its position in the tourist mar- ket to Iceland. Bookings for the summer are good. Compared with airlines in neigh- bouring countries, Icelandair has managed to react quickly to the new international aviation scenario. We are seeing clear signs of recovery in our operations while at the same time inter- national aviation is facing an uphill struggle in many places. Icelandair's new revised operating forecast assumes a profit on operations for the year 2002, although great uncertainty surrounds demand and profitability in the final quarter. We will therefore continue the operational reforms that we embarked on this winter, ensuring Icelandair’s future. A T L A N T I C A 9 Sigurdur Helgason, President and CEO, Icelandair ICELANDAIR IN-FLIGHT MAGAZINE Head Office, Advertising: Iceland Review Sudurlandsbraut 12 IS-108 Reykjavík Iceland Tel. (354) 522 2000 Fax (354) 522 2022 iceland@icenews.is www.icenews.is Overseas Advertising Representatives: DENMARK: Jungersted og Brostrøm Allégade 8F DK-2000 Frederiksberg Denmark Tel. (45) 33 22 20 20 Fax (45) 33 22 99 59 SWEDEN: SAS Media AB Gävlegatan 18 B S-113 30 Stockholm Sweden Tel. (46) 8 797 03 00 Fax (46) 8 728 85 38 UK: JB Nordic Media Ltd. 20-28 Dalling Road Hammersmith London W6 0JB England Tel. (44) 181 742 6644 Fax (44) 181 563 7026 BENELUX: Media Partners Stroombaan 4 NL-1181 VX Amstelveen The Netherlands Tel. (31) 20 547 3600 Fax (31) 20 647 5121 FRANCE: Inflight Media Marketing (IMM) 63, rue Sainte-Anne F-75002 Paris - France Tel. (33) 1 42 97 95 00 Fax (33) 1 42 97 95 10 GERMANY: MP International Media Service GmbH Buchardst. 17 D-20095 Hamburg Germany Tel. (49) 4 3252 6648 Fax (49) 4 3252 6640 JAPAN: U. I. Media Service Inc. 1-22-23-306 Ebisu, Shibuya-Ku Tokyo 150 Japan Tel. (81) 3 5449 4909 Fax (81) 3 5449 4907 Icelandair’s Quick Reaction 007 ATL 402 Sig.Helga 24.6.2002 15:49 Page 9
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