Atlantica - 01.01.2006, Síða 56

Atlantica - 01.01.2006, Síða 56
54 AT L A N T I CA The Bionic Revolution Spend enough time in the headquarters of Össur and you begin to think maybe the 70s TV show The Six Million Dollar Man was not so farfetched after all. Stand by the water cooler and you might hear things like “The Dynamic Learning Matrix Algorithm” or “the Magnetorheologic Fluid Actuator uses magnetic fields to vary resistance” nonchalantly float off the tongues of the R&D and product management employees, as if they were talking about staplers or three-hole punches. Össur has long been breaking ground in the field of prosthetics. It is a global leader in the development, manufacturing, distribution, sales and marketing of high technology prosthetic and orthopedic devices. And with the development of the Power Knee, an innovative power prosthetic joint, Össur believes it has taken the next step in the development of its bionic technology. The next step? When did Össur take the first one? And what is bionic technology anyway? Bionics is best thought of as the crossroads where biology and technology meet. The Rheo Knee™, Össur’s first bionic product to reach the market, is a prime example of this intersection. Essentially, the Rheo Knee uses microsensors to analyze the way an amputee walks at 1,000 times per second and then, using artificial intel- ligence, adjusts its motion to a person’s natural gait, delivering the proper amount of resistance during each step. The Rheo Knee allows you to “walk your way,” explains Kim De Roy, product manager at Össur. “The more you walk, the more the knee learns and the better it adapts to your individual walking pattern.” What separates Össur from other industry lead- ers is the amount of money the company dedi- cates towards R&D, which was about 11 percent when Össur was developing the Rheo Knee, a figure that rivals pharmaceutical companies. According to Jón Sigurdsson, Össur’s CEO, the company’s long-term goal is to bring R&D back in line, making the company more cost effective, and The prosthetic and orthopedic company Össur was recently honored by Popular Science magazine for its groundbreaking Power Knee™, a prosthetic knee joint using artificial intelligence to predict a user’s movements. Artificial intelligence? Welcome to the bionics revolution, writes Edward Weinman. to invest about six to eight percent in R&D. “This gives us an unbelievable edge – a big- time edge, and it will continue to do so,” Mr. Sigurdsson says. The company is not only highly competitive, the products it brings to market change the lives of its numerous users. In the US, more than 150,000 people each year join the over four mil- lion existing amputees. “It really adds to the job satisfaction to be able to help people,” explains Mr. Sigurdsson. Of course, cutting-edge technology means that products like the Rheo Knee are expensive, costing the user up to USD 16,000. Hey, artificial intelligence isn’t cheap. The Rheo Knee has certainly changed the lives of its users. But as revolutionary as the Rheo Knee is – its reaction time to motion is nearly as fast as our neurological reaction time – the device is a passive knee joint. It doesn’t provide any active power. That’s why the NEW Power Knee literally takes the next step. The device – recently hon- ored by Popular Science magazine with a 2005 Best of What’s New award in the Personal Health category – is like a motorized muscle that replaces the thigh muscle, serving as the knee and thigh, connecting to the prosthetic foot. “You can walk up steps,” Mr. De Roy says, showing me the video of an amputee easily cruising up a flight of stairs. This might not sound terribly groundbreak- ing to a non-amputee. After all, it’s not like amputees have never walked up stairs before. The difference, though, is that instead of drag- ging the prosthetic, the Power Knee actually lifts the amputee up the next step, providing mus- cular power. Even more important is the way the Power Knee assists the user in level ground walking. The prosthesis propels the user into his next step, enabling the amputee to walk farther, with less effort and less stress on the healthy leg, the hips and the back. The development of the Power Knee is the “wow moment” for the industry, Mr. De Roy insists. Watching the video of a golfer make his way up a steep incline, his bag of clubs slung over his shoulder, the Power Knee doesn’t look like some- thing Steve Austin might have used on his tacky TV show. No, its sleek design, replete with artifi- cial intelligence, looks more like something out of the film Blade Runner. If Össur has reached the “wow moment,” with the Power Knee (the Power Knee should be on the market by spring 2006), what’s next on the hori- zon? The regeneration of limbs? Don’t laugh. The final slide in Össur’s presenta- tion shows a photo of a salamander beneath the header “Applied Bionics Future Vision”. While bone and tissue regeneration might, at the moment, only exist in a sci-fi film script, Össur has realized the first two stages of its revolutionary bionics program: advanced artificial intelligence and powered prosthetics that achieve the goal of restoring walking dynamics, a feat only imagined five to ten years ago. “If you had asked me five to ten years ago where I would like us to be, I would’ve said power pros- thetics. And now we have one,” Mr. De Roy says. What’s next on the horizon? Össur sees a day when prosthetics are connected to your nerves, defined as neurosensing. This basically means that when you think about moving your leg, the leg will move. While neurosensing might sound a bit futur- istic, this is where the technology is leading the industry. “There is more research on neurosensing than you might believe. Our bionic line is designed with neurosensing in mind,” says Mr. Sigurdsson. The scientific freedom that is enjoyed in Scandinavia, coupled with Össur’s forward-think- ing philosophy, enables the company to dream big. And with the rapid development of the bionic technology platform (still in its infancy) that has given amputees the Power Knee, perhaps that slide of the salamander is not so far off in the future. a ICELANDa 050-53 Atl 106 Suburbs+Ice.indd 54 19.12.2005 11:36:15
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